If you’ve followed the Great Leap Studios blog for awhile, which many of you have, you’ve probably noticed that we’ve increased the frequency of our posts dramatically – from one or two posts per week to 3 posts per day, every day, including weekends.
We’re in the middle of our own content marketing experiment – a content blitz. It’s a term we like to use to describe adding multiple pages of content in a very short amount of time to see how effective it is for improving website hits.
We’ve worked in content marketing for a long time, and we’ve used countless tools to help businesses like yours achieve tremendous growth. But we’ve never had an opportunity to try a content blitz on our own – mostly because we still write all of the content ourselves, and prefer to spend more time with clients than working on our own site. But we’ve finally had an opportunity to try that now, starting on October 1st.
Our 8 Day Content Blitz Results
The following are the results of our first 7 days of our content blitz. For the analysis, I compared October 2nd through the 8th with September 25th through the 1st. I decided to choose the 1st instead of the previous week because until day 2, it’s not really a blitz. Our goal is to see if adding multiple days worth of content and updating the website regularly works, and so officially starting our data from the 2nd will yield more accurate results.
And what have we seen so far in one week?
- Google hits have increased 26%.
- Direct hits increased 362% (!!).
- Bounce rate on organic searches decreased by 5%.
Early returns are pretty great. The direct hits rate looks a little high, but so far we’ve already seen a pretty high increase in visitors in only 7 days. We didn’t expect to see an increase for at least two weeks, so this is a great start, and with the decrease in bounce rate it does appear like we should see the results we expect as we get closer to the end of the month. We’ll keep you updated, but it is looking like a content blitz is a great marketing strategy for those that can afford it.