Website hits are not the only part of improving a business. In fact, those hits become much less important if your website is not converting, and while there are some companies that do anything they can to get hits, the reality is that success is based on quality of hits and conversions, not any overall number. It’s better to get 10 hits a day of quality visitors than 10,000 hits from people unrelated to your business.
Still the following represent methods that you can use to get very cheap traffic – traffic that isn’t likely to convert, but is fun from a numbers perspective. Please note that we don’t necessarily advise doing any of these, only that they’re a perfectly valid form of SEO, and they can provide you with countless more visitors.
Tip 1: Song Lyrics in TV Shows
Have you ever heard a song lyric in a TV show that you enjoyed, and you wanted to find out what the song was? Well, so have thousands of other people. Years ago I put a lyric from an episode of scrubs in a personal blog post I created and eventually that post received thousands of hits from those that searched specifically for that one song lyric. None of those hits mattered (it was a personal blog anyway) but it definitely worked.
Tip 2: Video Keywords
Google ranks video incredibly well, especially when it’s from YouTube. You may not be able to get website hits, but you can make a cheap video, keyword it, and direct people to your site fairly easily for a lot of keywords that few people have created videos for. You may have to market it a bit separately, but it works quickly and some companies find it very advantageous.
Tip 3: Mass Posts About Specific Locations
The other two are a little bit cheap, and the hits you get may not be valuable. But there is actually one strategy that can be pretty effective, involving the creation of mass location pages about very specific locations that no one else is likely to have targeted. For example, instead of simply a location post on Seattle, you would have a page for Wallingford, View Ridge, Laurelhurst, and more – all of those are very small neighborhoods in Seattle. You can be even more specific than that, and focus on areas known by a slang name (like “The Ave” for University Avenue). Most likely you’ll be the only company targeting these locations, giving you an edge if someone searches for them.
This is actually a fairly standard part of SEO, and a huge part of content marketing. The difference here is that you essentially mass target as many small areas as possible, worrying less about quality and more about volume. You’re very likely to get many of them to rank well and will potentially receive hundreds of hits, but the lack of planning means that you also run the risk of reducing the value of your website.
Quick Points for Faster SEO
These ideas aren’t necessarily the right strategy for your business, but if all you want is hits, they can be surprisingly effective. If you’re interested in more unusual SEO tips or strategies, let us know in the comments and I’ll come up with an even larger list.
