Recently we’ve been exploring businesses and industries that would make a fortune if they had a better online presence. Without any other introduction, let’s talk about tanning salons.
The tanning industry is immensely profitable. Yet tanning beds in general tend to be one-size-fits-all. Most choose a tanning salon for one of three reasons:
- Knowledge of Salon
Convenience isn’t always something you can change. If the tanning salon is far, it’s not convenient, and so a potential customer may not want to use it. Price is something you can change, but in the tanning industry the prices tend to be the same. So the only other way to get business is by knowing that the salon exists.
What better way to do that than to make sure that you show up high in search results – and do you want to know how many people you can reach? We did a brief search for keywords related to Staten Island, and got the following results:
- Staten Island Tanning – 590 searches a month, competition low.
- Tanning NYC – 8900 searches a month, competition medium.
- Staten Island Spray Tan – 91 searches a month, competition low.
That’s anywhere from 91 to 9000 potential customers every single month in an industry that isn’t even that competitive. With some tanning salon SEO and content marketing, you’re essentially giving your tanning company the opportunity to reach thousands of potential customers every year.
Chances are you already have a marketing budget. It’s unlikely to rely on word of mouth alone. If you’re not reaching people online, then you’re not reaching people. The best use of your budget is to create a website and let tanning salon content marketing take you to the top.