Great Leap Studios is based in New York. But we have clients all over the world, and a satellite office in California. It’s from this satellite office that we discovered how badly Fresno is in need of a search engine optimization company to market its businesses to Fresno residents and across California. What is Content […]
Fresno SEO and Content Marketing – A Forgotten Location Read More »
YP, formerly known as the Yellow Pages, now offers website rentals for small businesses. YP creates a small, five page website for your company and charges close to $100 a month. For companies that don’t have a website, this may seem like a steal. After all, you get an attractive, mobile ready website almost instantly,
When a client contact us to take over their content marketing, we often warn them that it can be slow. We don’t know what’s been done on their website in the past. We don’t know how Google responds to new content on their site yet. We don’t know when Google will reward the content. We’ve
Some content writing is less than glamorous. In some cases, you’ll find yourself writing the same exact piece of content over and over again, each time with new words and a new angle in order to make it seem like it is different content. After the first few, rewriting the content can become challenging. You’ll
3 Strategies to Make Repetitive Content Writing Easier Read More »
My business partner and I are proud to be one of the only content marketing podcasts on iTunes today, and we want an opportunity to hear from you. Our podcast is called “GLS Content Marketing Podcast” because titles of things are clearly our specialty, and it’s available on iTunes and Libsyn for those that are
Are You Listening to Our Content Marketing Podcast? Read More »
Many companies succeed by offering a superior product. Before someone purchases a phone, for example, they weigh the pros and cons on the types of phones available in order to figure out which one they want to use for the next two years. Most phone lovers are unlikely to use a Samsung on a whim
Locksmith Marketing: The Value of SEO for Locksmiths Read More »
In the past, most small businesses paid someone to create their own website, occasionally investing in content writing and marketing to try to help it rank well in search engines. These companies were unfortunately starting from a place of little knowledge in the online marketing industry, so often these websites were fairly barren, rarely received
Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself – or your company – shines through. It’s the reason that social media is considered a big part of any new business. Social media
BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging! Read More »
Recently we’ve been exploring businesses and industries that would make a fortune if they had a better online presence. Without any other introduction, let’s talk about tanning salons. The tanning industry is immensely profitable. Yet tanning beds in general tend to be one-size-fits-all. Most choose a tanning salon for one of three reasons: Convenience Price
“Storage Wars” has changed an entire industry. Not only has it drawn attention to storage auctions and the value of storage buying – it has also brought more attention on storage itself, and the ability to rent storage lockers to house your extra belongings. Storage rentals may not seem like a “company” in the traditional
Not all site content is targeted for a keyword, or designed to rank well in search engines. When I write about a Case Study, like I did in the previous post, it’s purpose isn’t to show up for the term “case study” and attract millions of dollars in business. It’s simply a post to build
Chief Vick: Trying to do a performance review here, Mr. Spencer. I thank you not to bother us. Shawn Spencer: Seems like a strange thing to thank me for, but you’re welcome of course. Normally on this blog I show you many of the benefits of Content Marketing, and why you should strongly consider our
Recently we completed a project for a life coach in Canada. His website was not receiving very many hits despite employing an SEO company for a few years, and he was looking for something new. We did a little analysis and found that his website only had 7 pages total, and we discussed the idea
Quality content writing is important. Quality is what sets you apart from your competition. Quality is what search engines value, what attracts readers, and what sets you apart as an expert. It’s hard to find anyone that can provide quality content writing, which is why when you can find that person you’ll want to stick
Why it is Hard to Find a Reliable Content Writer Read More »
Small, local businesses may not need as much marketing to succeed as larger, national companies. More is always better, because it expands your reach and keeps you safe from your competition, but when you have a small investment budget, all you may need is the bare minimum in order to compete in your industry. But
Right now at Great Leap Studios we’re working on some amazing things, and these amazing things have kept me pretty busy. So in the interests of having a new post out for you, I have come up with the following joke: Q: Why did the copy editro stay home from work? A: Because he’s [sic]
One of the things we’re extremely excited to offer here at Great Leap Studios is what we refer to as a “website partnership.” Basically, we’ll create a website for you, for free, and at the end of three months you’ll have the option of renting it, buying it, or walking away without paying a dime.
Today I went to a community meeting designed to improve cultural awareness and empower an otherwise unknown community. The meeting organizers wanted to identify local artists and cultural leaders, in order to bring them to the forefront of the community and alter the appearance of this city as a drive-through town. At this meeting, many
While content marketing and SEO are necessary for improving your business, there are activities on other websites that can bring revenue to your organization as well. Search engines are now rewarding websites that have positive reviews, like those on Yelp, Google Business, and Angie’s List. This has led to many businesses gaming the system, trying
At Great Leap Studios, we work with a lot of underrepresented companies that tend to avoid SEO and marketing. These are companies that either were unaware of the benefits of marketing online, or simply believed that they couldn’t afford it. But the truth is that nearly every company can benefit greatly from content marketing and
Carpet cleaners are an example of a home service industry that can benefit from SEO and content marketing. Carpet cleaning is a surprisingly competitive industry, and for businesses that are hoping to grow, you can’t simply depend on word of mouth and the Yellow Pages anymore. You need to do your best to attract as
One of the services we offer here at Great Leap Studios is eBook development. Essentially, these are books that are usually 1/5th to 1/3rd the length of a traditional paperback on a topic related to your company. Most people are aware of eBooks, since they’ve gained considerable popularity in recent years. But generally eBooks are
As a content marketing company, we know that marketing your website isn’t always your priority. Even though you know the value that content marketing and SEO would provide your website, you have other things to worry about beyond finding someone to provide you with those services. So we’d like to provide you with two solutions:
Great Leap Studios Now Offering Free Website Partnerships Read More »
Content writing isn’t easy. People talk about writing like it is a skill, but in some ways it seems more like a muscle. You strengthen it when you’re working on it and you weaken it when you’re not. Many people without formal training in copywriting – or even writing in general – become great content
Great Leap Studios started its own podcast a few weeks ago. Currently we have a grand total of one episode. Crazy! But for those that have fallen in love with Anthony’s voice (of which I am sure there are many), he has been featured on someone else’s podcast! The podcast can be found at Income
Over the past few weeks the blog has been fairly barren, because we want to make sure regular visitors had a chance to check out our brand new Podcast and read our research report on Pest Control SEO. But now it’s time to move forward, and let those important pieces get buried beneath other, equally
The Content Writer’s Moral Dilemma – Writing About Products You Don’t Believe In Read More »
Pest control is the perfect example of a business that would benefit from content marketing and SEO. It’s a local service in high demand, and most potential customers use Google and other internet search providers to locate a pest control service when they need one. Potential customers can rarely tell the difference between two pest
How Hard is it to Compete in Pest Control Marketing? Read More »
The purpose of starting a business is to succeed. Not everyone needs to be rich, but everyone is at least trying to sustain some degree of success. There is no benefit to starting a company that doesn’t have some chance of surviving – at best, you barely get by and fail in a few years.
Google does not officially announce the date it releases the next round of Google pagerank updates, but in the past we’ve been pretty great about guessing it and it tends to appear at roughly the same time every three months, so I think it’s pretty safe to say that sometime in the next two or
Date of the May 2013 Google Pagerank Update: Notes and Thoughts Read More »
Content marketing is a somewhat new term in the SEO and online marketing world. It’s existed for a while – we even used it casually here at Great Leap Studios before it even came an official term in the industry – but when companies contact us to market their services, they often question what a
What is the Difference Between a Content Writer and a Content Marketer? Read More »
Since the dawn of time, Great Leap Studios has been promoting the importance of unique content as a way of building a website that competes in the online marketing world. But often it’s hard to show businesses that have never use content marketing in the past how easy it is and how valuable it is
An Upcoming Research Project by Great Leap Studios Read More »
The value of keywords is slowly fading. It’s not that keywords themselves have no value. Quite the contrary, Google itself says that you should place keywords in content, and states that at least one or two keywords is extremely important for SEO. But search engines have also made several changes to ensure keywords are less
Paid advertisements are generally not the best use of limited marketing dollars. In my own experience, I’ve worked with companies that have dedicated thousands of dollars a month to poorly chosen keywords only to get maybe one or two leads. One company in particular spent over $6,000 a year on paid advertisements only to get
How Paid Advertisements Can Be Used to Split Test Read More »
Business websites are a tool to draw attention to your company. They’re a method of starting relationships, they’re the face of your business, and perhaps most importantly they’re your best way to attract leads. More people search for products and services online than anywhere else, so it’s up to your business to try to improve
5 Ways to Generate Business Leads With Your Website Read More »
What if you could double your current visitor count within two months or less? What if you could triple or even quadruple the number of people that find you via organic search? Content marketing tends to be a gradual process, but part of the reason it is so gradual is because most companies choose to
Blitzing Your Website: 100 Blog Posts in 50 Days Read More »
Renting a website has become common practice. A company – often an SEO or content marketing company – creates a generic website filled with information, and you simply rent the website from them, inputting your business name and information. It’s an interesting business strategy, and one that can conceivably be effective. Normally you have to
Guest posts are an important part of content marketing. While almost all of the content you create ends up on your website, guest posts are what allows you to build incoming links while simultaneously improving your visibility on websites related to your industry. We often encourage our clients to find guest posts as part of
Quick post today about a common misconception about SEO. Many SEO companies still believe that meta tags are an important part of search engine marketing, particularly keyword meta tags. While meta tags themselves (such as adding a description) does still play a role, and since some search engines do still use meta tags in their
As a side hobby I opened up a small little space in an antique mall in Nowheresville, California. I pay about $50 a month for glorified storage, because no one shops here and those that do don’t have any spending money. Part of the reason that this place is so unpopular is that the store
How to Market an Antique Mall | Antique Store Marketing Read More »
If you have a set marketing budget, you’re often faced with a difficult choice: Do you hire the lowest cost provider and receive dozens of articles that are of questionable quality and originality? Do you hire the best possible writer, but know that you’re getting much fewer articles than you could receive? The Quality vs.
Quality vs. Quantity – Which is More Important for SEO? Read More »
