Small, local businesses may not need as much marketing to succeed as larger, national companies. More is always better, because it expands your reach and keeps you safe from your competition, but when you have a small investment budget, all you may need is the bare minimum in order to compete in your industry.
But what is the bare minimum? At Great Leap Studios, we consider the bare minimum to be:
- A visually attractive website (no special features)
- 20 to 25 basic pages (location pages, service pages, home page, about page, etc.)
- 1 blog post per week
We talked about this on an upcoming podcast, but the logic for this is as follows:
- Search engines do need at least some number of pages to make sure that they know what they should rank your site for.
- 20+ pages allows you to target location and service keywords, which is important.
- Even if your website does not rank, 20+ pages gives visitors things to read so that they recognize your expertise.
- Regularly updating blog posts keep search engines actively listing your website.
Listen to the 4th episode of the GLS Content Marketing podcast to get greater details on why we came to these conclusions, but we strongly recommend that any website have at least the information above. That’s the bare minimum to keep people on a page and interested in your service, with the potential to have landing pages for important keywords in your industry.