Most clients that invest in content marketing have websites that are simply not achieving success in their search engine efforts. Most are companies and individuals that need their websites to gain in pagerank, so that their websites rank well in Google and other search engines. Generally they’re at a low pagerank, or a pagerank that simply isn’t competitive for their industry, so they turn to content marketing experts like Great Leap Studios to develop more content and help them achieve greater success.
But content marketing is not just for companies that need to improve their search engine rank. It’s also for companies that want to take advantage of the rank that they already have.
High Pagerank Websites
Companies usually develop a pagerank over a considerable amount of time, and some companies find that they’re ranking very well for the keywords related to their industry. It’s not uncommon – especially in local search – to find that your company is number one or two for your most valuable keyword, and that your company is flourishing as a result.
So why would you invest in content marketing? To take advantage of that pagerank.
See, because your website already ranks well, each additional piece of content you have is more likely to rank well with it. The more content you add, the more likely you’ll rank for other keywords and other search terms as well. Every piece of content you add is more likely to rank well compared to other, lower pagerank websites, so by adding your content, you’re essentially taking advantage of your strength to create an even more powerful web presence.
Fighting Off Competitors
In addition, content marketing even at a high pagerank will keep other companies from ever catching up to your presence, and will ensure that your pagerank remains strong over time. Content marketing may be utilized most by those that haven’t yet built up much of a web presence, but even if your website ranks incredibly well, there is still tremendous value to utilizing content marketing solutions.