While it’s not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in an apartment trying our hand at copywriting.
Every business can benefit from content marketing, but some can get away with only basic copywriting and some luck. Life coaching, however, essentially requires the use of a content writer, because the nature of life coaching is one where quality writing an a huge web presence are crucial to success.
Why is Life Coach Copywriting So Important?
There are several qualities about becoming a life coach and running a successful coaching business or service that makes copywriting and content marketing so vital. These include:
- Qualifications – Anyone can call themselves a life coach, which means that you’re regularly competing with people that may not have the skills or experience that you have. Generating a high volume of content gives yourself an inherent expertise, because the more people that read writing about you, the more they trust that you’ll provide them with what they need.
- Non-Storefront – Life coaching is not a storefront style business. In a way, besides word of mouth, the only way to generate a large client base is to focus your efforts on spreading your name out there as much as possible. The internet is the most cost efficient methods of spreading your name and providing others with knowledge of your services.
- Inspirational – It’s in your best interests to work with clients that are already inspired by you. Words have tremendous power, and content writing for life coaches is generally designed to be uplifting. By the time they decide to utilize your services, they’ll often already find your expertise something inspirational, which improves the probability of success.
Life coaching is also the perfect tool for local search, since those that use life coaching services often prefer local coaches, and chances are that few people in your area have utilized content marketing techniques. This gives you a significant advantage when it comes to marketing.
Copywriting for life coaches can be an investment, but if your goal is to create a successful coaching service, copywriting is immensely valuable. Contact Great Leap Studios to learn more.