Therapist and Counselor Content Marketing

As someone that was on a path towards a graduate degree in psychology before finding himself working as a writer, I’ve found that psychologists rarely seem to look at their work as a business. Many rely on word of mouth marketing, walk-ins, and referrals as their only methods of improving their client base, and spend little time trying to create a more successful and longer lasting business model.

On the one hand, this is somewhat understandable. Counselors are in-demand right now, and many already have enough patients as is. On the other hand, there is still tremendous value to treating your psychology practice like a business, and seeing if there are ways to create a waiting list of potential clients.

Why Market Your Psychology Practice

There are countless reasons why content marketing for your therapy or counseling services can be of value, even if you are no longer taking new clients. These include:

  • Raising Costs – Therapy is still a business, and presumably you have the desire to improve your income. The more your services are in demand, the more you can justify a cost increase that could improve your revenue.
  • No Downtime – The unfortunate reality is that clients drop out regularly, and the time spent without a client is lost revenue. If your practice is more well known, the likelihood of downtime decreases.
  • Creating a Larger Practice – While you may not always be able to accept new clients, there are many other psychologists with time in their schedules. You can increase the size of your practice by hiring counselors to work under you, and improve your revenue while building a successful business.

There is also more group therapy potential, and possibly products or services you can consider peddling depending on your method of practice.

Psychology Content Writing

Psychologists can always benefit from an improved online presence, and content writing and marketing for a personal or business website is the best way to improve that presence and bring value to potential visitors and clients. Content marketing is simply a smart investment for those providing mental health services, and should be considered by anyone with a desire to improve their practice.

Contact Great Leap Studios today to learn more.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios ( and High Volt Digital (
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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