Companies that invest in content will eventually see a great deal of success, and many of the pages they’ve added will start to bring in hits. Your next step is converting those hits, because you want people looking for information to visit pages where they can make a purchase or learn more about your company.
Many companies do this through photo ads, or a large header so that visitors click to the front page. But there’s another way as well – integrating a widget that intersperses text based “ads.”
What Are Text Based Ads?
In this case, we’re not talking about those Google ad boxes that have text in them. We’re talking about genuine text that is essentially implanted into each article. There are several coding mechanisms you can use to integrate text directly into your article, at the beginning of the page, the end of the page, or both.
Text ads are like adding an intro paragraph to every article. They can be randomized and split tested so that you’re not giving each of your readers the same intro, and the idea is that it will read like it’s part of an article – in other words, the reader won’t know they’re being moved to another page.
An example of a text based ad would be the following:
“Writing content yourself is time consuming and difficult. That’s why you should strongly consider investing in quality content writers – those skilled at crafting web-ready articles that are certain to generate business. Check out our page on the benefits of working with a copywriter here.”
Then the article goes on as usual. It reads like it was part of the article, but it is technically an ad designed to move the visitor closer to a purchase.
Benefits of Text Based Ads
The value of these ads is the following:
- They put a link within eye view, so the visitor doesn’t need to bother looking for your site.
- They are naturally selling the product or service, without a strong sales pitch.
- They improve the likelihood that your site building content turns into a purchase.
Remember, in general, each individual page you write isn’t necessarily designed to get you sales – although it certainly may. It’s designed to increase your website’s visibility and search engine rank, so that eventually your main site shows up higher in relevant searches.
But that doesn’t mean that your articles can’t bring you value. These types of “ads” ensure that your site building content is also sales content in their own way, and increases the likelihood that visitors turn into sales in a way that photo ads rarely can.
