It’s October. We’re about six months away from tax season. It’s a time when most accountants have a bit of a breather. Quarterly taxes were turned in about a month ago, and while there isn’t ever a true break for accountants, October is as good a time as any to relax when it comes to […]
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SEO and Digital Marketing for Antique Stores with Great Leap Studios It’s not that common for antique stores and antique malls to think about online marketing. After all, antiques are viewed as a hobby for later in life, and the stereotype of experienced men and women is that they don’t use the internet. But the
The pet industry is one of the largest industries in the world. There are pet shops, dog and cat stores, boarding, “pet hotels,” pet trainers, pet groomers, veterinarians, dog walkers and more. Pets and animals play important roles in the lives of most families, and that means that if you work in the pet industry
Before I started Great Leap Studios I was a freelance writer and that meant writing a lot of marketing copy and blog posts for my clients. It also meant writing the occasional eBook as part of a content marketing campaign for a new business, entrepreneur or Internet marketer. I wrote dozens of them and to
Using Kindle to Become a Thought Leader in Your Industry Read More »
In May, Micah and I started a podcast about content marketing – the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and tech-savvy speakers in the field. Here are
This post is not about how valuable content is for your business. I feel I’ve made that point pretty consistently the last couple of years, here, here, here, and here just for starters. Instead I want to address the second most common question I get – what type of content is the BEST when it
What Kind of Free Content Generates the Most Leads? Read More »
I make no bones about my position in the content marketing vs. advertising argument. Content is simply better. In terms of ROI. In terms of overall value. In terms of branding. You simply get more from content and inbound tactics than you do from a straight ad. The problem of course is that ads take
Some of my earliest clients were locksmith companies. Locksmiths clean up with internet marketing. Now that smartphones exist, those that are in need of a locksmith – especially in an emergency – go online on their phone and call the first person they see with an attractive website, because they don’t have time to ask
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Those who read this blog or listen to the GLS Content Marketing Podcast may know me as a content guy. A writer and a marketer who does a lot of website development and branding. But I have hobbies like any guy and so a few of my friends and I started a podcast in August
Podcast Hits 100 Subscribers in 1 Month with Zero Marketing Read More »
As a car service and limousine company, you understand how important it is to continuously generate new leads and grow your business. And today there is no faster and more effective way to do so than by building a website that generates a lot of visitors. Great Leap Studios has worked with car service and
Online branding strategies are not that different from offline strategies. Where businesses buy billboards and radio spots offline, they pay for Facebook Ads and podcast placements online. The difference, however, is that online we have so much more freedom of choice. We can pinpoint demographics, streamline our messages, and generate razor focused messaging that goes
These Five Common Branding Mistakes Cost Businesses Millions Every Year Read More »
I cringe every time I read an article about how SEO is essentially free marketing. Search engine optimization is not free – not by a long shot, and for years I’ve had to untangle a lot of the knots that our competitors put out there among potential clients. It’s why I don’t use that word
The Single Most Powerful Marketing Tool Online…is Free? Read More »
A few months ago, I was researching a book for a client about copywriting. I came across a passage about the Zeigarnik Effect – the psychological principle showing that human beings can’t help but want to know what happens next. It applies to just about everything. Cliffhanger endings. Soap opera style storytelling. Half finished photographs.
Keep Your Readers on the Edge of their Seat – Eager to Know More and Buy Read More »
Life coaching is a growing industry, and in the past we’ve worked with close a dozen life coaches developing life coach content. Life coaches are often dependent on the internet to attract clients, because the best way to make sure that you are seen as an expert is to create motivational, inspirational, interesting, and informative
Examples of Life Coach Content and Blog Post Ideas Read More »
If you’ve ever listened to the Great Leap Studios podcast you know that we talk about pest control branding and marketing a lot, using it as our primary example of the value of content marketing services. The reason is that so few pest control companies use online marketing tactics, but those that do are almost
Examples of Pest Control Content and Blog Post Ideas Read More »
I had a funny thought this morning. Do call centers advertise? I figure everyone advertises to some degree, right? But what about a company that essentially is an advertising firm? Do they pay for outside advertising or do they just rely on their own services to contact potential clients? I imagine it depends on the
For some reason, marketing firms, even ones with amazing blogs, tend to treat money and budgets as taboo. You don’t talk about it because it’s unprofessional or it pre-disposes potential clients towards or against your services. I don’t like that mindset because let’s face it, money is one of the first and only things on
So You Only Have $100 Per Month for Marketing – Now What? Read More »
One of the biggest challenges for us as a content marketing company is to develop a focused plan for B2C companies that provide big ticket products and services. The message needs to be hyper-targeted to a very specific mindset, both in terms of what will trigger a purchase and what will lead to a search
Quick question – how did you find this page? You probably searched for something like “window cleaner marketing” or “SEO services window cleaner” in Google. And this post showed up, if not first, near the top and you clicked on it, because it matched almost exactly what you were looking for, right? Content marketing and
Welcome to the second article in a series on content and blog post ideas for individual industries. Today we want to go over some topics for a growing industry – the Yoga industry. Yoga is growing in popularity, but yoga studios are popping up more often as well, which means that to profit you need
There is a mistake so grievous and yet so simple that it costs businesses of all sizes billions of dollars per year. In advertising budget. In lost sales. In lost customers. No one is immune to the problem – I’ve seen Fortune 500 corporations fall victim to this as often if not more so than
One Little Mistake that Costs Businesses Billions Every Year Read More »
Fall is just about here and that means a few things for homeowners. First, you can finally turn down the AC and start saving some money on your electric bill. Second, it’s time to go into maintenance mode and prepare for the upcoming winter. One of the most common fall tasks for homeowners is gutter
One of the most challenging issues for those that are interested in adding content to their website is coming up with ideas. We at Great Leap Studios have years of experience writing hundreds of articles for various clients, but even with all that experience, we know how challenging it can be sometimes to come up
Examples of Carpet Cleaning Content and Blog Post Ideas Read More »
Three months ago a close friend of mine asked me for a favor. He needed to get more traffic to his company’s website. They couldn’t afford to hire anyone so he was asking as a friend, just for a bit of friendly advice. “What one thing can we do that will have the biggest impact?”
How to Get a Guest Post on a Major Industry Site Read More »
One of the most common questions I get from new clients is what do I need from them. It varies and we can do quite a bit without client input – research is part of what we do and we’re very good at it. But at the top of the list for suggestions and requests
How to Create a Home Services Specific Content Calendar Read More »
When a client contact us to take over their content marketing, we often warn them that it can be slow. We don’t know what’s been done on their website in the past. We don’t know how Google responds to new content on their site yet. We don’t know when Google will reward the content. We’ve
Recently we’ve been exploring businesses and industries that would make a fortune if they had a better online presence. Without any other introduction, let’s talk about tanning salons. The tanning industry is immensely profitable. Yet tanning beds in general tend to be one-size-fits-all. Most choose a tanning salon for one of three reasons: Convenience Price
“Storage Wars” has changed an entire industry. Not only has it drawn attention to storage auctions and the value of storage buying – it has also brought more attention on storage itself, and the ability to rent storage lockers to house your extra belongings. Storage rentals may not seem like a “company” in the traditional
Content marketing is a somewhat new term in the SEO and online marketing world. It’s existed for a while – we even used it casually here at Great Leap Studios before it even came an official term in the industry – but when companies contact us to market their services, they often question what a
What is the Difference Between a Content Writer and a Content Marketer? Read More »
What if you could double your current visitor count within two months or less? What if you could triple or even quadruple the number of people that find you via organic search? Content marketing tends to be a gradual process, but part of the reason it is so gradual is because most companies choose to
Blitzing Your Website: 100 Blog Posts in 50 Days Read More »
Guest posts are an important part of content marketing. While almost all of the content you create ends up on your website, guest posts are what allows you to build incoming links while simultaneously improving your visibility on websites related to your industry. We often encourage our clients to find guest posts as part of
If you have a set marketing budget, you’re often faced with a difficult choice: Do you hire the lowest cost provider and receive dozens of articles that are of questionable quality and originality? Do you hire the best possible writer, but know that you’re getting much fewer articles than you could receive? The Quality vs.
Quality vs. Quantity – Which is More Important for SEO? Read More »
If you’ve ever had a strange physical sensation and became a bit paranoid about your health, you likely searched for that symptom in Google. If you’re like most people, the first few results were not a doctor’s article giving you background of the symptoms, but rather a forum with dozens of people freaking out over
Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers – especially online – is to get people to your website. There are two methods of marketing a website: Inbound
What is the Difference Between Inbound and Outbound Marketing? Read More »
Many businesses limit their online marketing budgets to a few hundred or a few thousand dollars a month. Because of the financial limitations, most of those companies put all of their marketing money into pay per click ads. The hope is that with their monthly investment of a few hundred dollars they’ll be able to
Content Marketing vs. PPC – Short and Long Term Benefits Read More »
Google rewards websites that have a significant amount of content. The more content the better (provided it is of a high quality), and it’s implied that simply creating the content should position your website in such a way that your hits increase and your sales/conversions increase with it. But many content marketers have found that
This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that online marketers tend to invest heavily to attract a web-based audience, yet they don’t
Optimizing Content for Conversion – Turning Visitors Into Revenue Read More »
The Silver Surfer is in trouble. He made some risky bets in Three Card Poker, and now he owes $10,000 to the Mafia. There’s no time left – he has 1 hour to pay back the debt, or the mob will collect it for him, and they’re a little fuzzy with the math. He turns
What Would the Silver Surfer Need to Do to Pay Back $10,000 in Debt? Read More »
Many people struggle with one aspect of content marketing: whether or not content alone is enough to rocket you up in Google. We know two things about the Google search engine: They reward unique, well written content. They reward incoming links. At first glance, content marketing is the former only. It’s a method of developing
Most clients that invest in content marketing have websites that are simply not achieving success in their search engine efforts. Most are companies and individuals that need their websites to gain in pagerank, so that their websites rank well in Google and other search engines. Generally they’re at a low pagerank, or a pagerank that
Leveraging Strength – Content Marketing for High Pagerank Websites and Companies Read More »
