Content Marketing

Value of Content Writing in the Mental Health Field – Psychologists, Psychiatrists, Coaches, and More
Value of Content Writing in the Mental Health Field – Psychologists, Psychiatrists, Coaches, and More 150 150 Great Leap Studios

Every business needs to invest in marketing. Growth requires that people can find you and your services, and while word of mouth and referrals are an effective way to keep a schedule full, they are not typically enough to help you reach your financial and organizational goals. Many psychologists invest now in SEO and online marketing as a way to reach more potential clients. Of the different digital marketing techniques, content writing is perhaps the…

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Using Content Marketing for Customer Retention
Using Content Marketing for Customer Retention 150 150 Great Leap Studios

Here on our blog, we often talk about how content marketing is an essential tool for your SEO and helping new customers find you on the internet. However, strong content can also be an important tool in customer retention and building loyalty among your existing customer base. With effective content in the right places, it is significantly easier to get repeat business from a previous customer than it is to cultivate a new customer. An…

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What Is the Difference Between SEO and Content Marketing?
What Is the Difference Between SEO and Content Marketing? 150 150 Great Leap Studios

As you get involved with marketing your business online through your website, you are going to come across many terms. You are likely to come across the terms SEO and content marketing. Some marketers will use them interchangeably while others say one is more important than the other. This confusion might make you wonder where you should be putting your focus. Do you need to be learning all the SEO tricks and the ends and…

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Examples of Landscaping Content and Blog Post Ideas
Examples of Landscaping Content and Blog Post Ideas 150 150 Great Leap Studios

When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets noticed is using content writing to boost your SEO. Unlike paying for temporary ad space or depending on clients to spread the word, content marketing…

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Examples of Plumbing Content and Blog Post Ideas
Examples of Plumbing Content and Blog Post Ideas 150 150 Great Leap Studios

Having a website is a must in 2021. But a website alone is not enough to be found. When a customer has a plumbing emergency or even needs a less urgent fix, they are likely to perform an internet search for a plumber near them, and choose one of the first few plumbers they see. If you have a website, but it is not one of the top results, you will not get their business.…

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Examples of Roofing Content and Blog Post Ideas
Examples of Roofing Content and Blog Post Ideas 150 150 Great Leap Studios

Property owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the internet a popular place to begin their search since it provides immediate results. A quick search will turn up some top results for contractors in their area. If one of those top results isn’t you, you might be missing out on customers. Getting your roofing…

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Examples of Handyman Content and Blog Post Ideas
Examples of Handyman Content and Blog Post Ideas 150 150 Great Leap Studios

Unless you work in an especially small town, you’re probably not the only handyman offering services where you live. This means that when people search for a handyman service for their home – and the majority of them will start this search on the internet – your name needs to be one of the first they see. Word of mouth, local directories, and fliers have long been the means through which customers found a handyman,…

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Examples of Dentist Content and Blog Post Ideas
Examples of Dentist Content and Blog Post Ideas 150 150 Great Leap Studios

Most cities and towns have dozens of dentists, giving those seeking a new doctor many options. Your role as a dentist is to compete with all of them if you want your practice to grow. One of the challenges you face, however, is that most people do not know the difference between any two dentists. Some will rely on recommendations from a friend. Others will use their insurance directory or online reviews. But most use…

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Examples of Chiropractor Content and Blog Post Ideas
Examples of Chiropractor Content and Blog Post Ideas 150 150 Great Leap Studios

When a patient sets out to find a chiropractor, many will rely on a quick web search to find who is serving their local area. Most of the time they’re in pain, which means that the first one they trust is the one they’ll likely call. Potential patients also use the information they find in the search to decide who to trust with their health and who has the expertise needed to get results. With…

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Examples of Personal Training Content and Blog Post Ideas
Examples of Personal Training Content and Blog Post Ideas 150 150 Great Leap Studios

For many people, finding a personal trainer is as important as finding a doctor or a therapist. They want someone who is knowledgeable, trustworthy, and can get them the results they need, but often have to choose from dozens of local trainers, all of whom are difficult to tell apart by their services alone. By using your website or blog to provide useful information to potential clients, you can capture their attention and improve your…

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