Every business needs to invest in marketing. Growth requires that people can find you and your services, and while word of mouth and referrals are an effective way to keep a schedule full, they are not typically enough to help you reach your financial and organizational goals. Many psychologists invest now in SEO and online […]
Here on our blog, we often talk about how content marketing is an essential tool for your SEO and helping new customers find you on the internet. However, strong content can also be an important tool in customer retention and building loyalty among your existing customer base. With effective content in the right places, it
As you get involved with marketing your business online through your website, you are going to come across many terms. You are likely to come across the terms SEO and content marketing. Some marketers will use them interchangeably while others say one is more important than the other. This confusion might make you wonder where
What Is the Difference Between SEO and Content Marketing? Read More »
When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets noticed is using content writing
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Having a website is a must in 2021. But a website alone is not enough to be found. When a customer has a plumbing emergency or even needs a less urgent fix, they are likely to perform an internet search for a plumber near them, and choose one of the first few plumbers they see.
Examples of Plumbing Content and Blog Post Ideas Read More »
Property owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the internet a popular place to begin their search since it provides immediate results. A quick search will turn up some top results for contractors in
Unless you work in an especially small town, you’re probably not the only handyman offering services where you live. This means that when people search for a handyman service for their home – and the majority of them will start this search on the internet – your name needs to be one of the first
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Most cities and towns have dozens of dentists, giving those seeking a new doctor many options. Your role as a dentist is to compete with all of them if you want your practice to grow. One of the challenges you face, however, is that most people do not know the difference between any two dentists.
SEO and Digital Marketing for Chiropractors with Great Leap Studios When a patient sets out to find a chiropractor, many will rely on a quick web search to find who is serving their local area. Most of the time they’re in pain, which means that the first one they trust is the one they’ll likely
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For many people, finding a personal trainer is as important as finding a doctor or a therapist. They want someone who is knowledgeable, trustworthy, and can get them the results they need, but often have to choose from dozens of local trainers, all of whom are difficult to tell apart by their services alone. By
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Coronavirus has the US locked down. Many businesses are shuttered for at least two weeks, limiting revenue. As dark as it often seems, however, there is often opportunity still available for those that are looking for it. For example, now may be the time to finally coordinate on building out your website. Small businesses often
Marketing During Lockdown: A High Risk, High Value Investment Read More »
With the constant emergence of new technology, the venture capitalist industry is booming. Many of these firms are researching and analyzing all of the different startups that are available to finance, hoping to find the next great opportunity. Yet no investment company can do it all on their own. Many venture capitalist firms are looking
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As the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has the potential for massive growth over the next several years. But while more and more consumers are aware they need solar, far fewer have any understanding
There are many people that are aware of the value of content writing and marketing. Even in the field of dentistry, dentists and their staff often attend trainings where they encourage each office to write blog posts, create new service pages, and more, all in an effort to generate more patient leads. The idea of
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Despite the fact that nearly everyone still needs lawn care services either at their home or place of business, it can be more of a challenge than ever these days to market your lawn care services so that they can find you. More and more people are starting up small service businesses, giving you competition
The medical field is competitive, no matter where your business is located are or what services you provide. Even in the smallest of towns, you’re tasked with making sure that the locals trust you over any other dentists in your nearby area. Word of mouth is one of the best ways for dentists to find
Many out of state marketing companies offer marketing and SEO services that promise big returns for your business. However, none of these companies are familiar with the challenges that are presented within the Folsom and Sacramento area. Choosing a local company to handle your marketing and advertising has multiple advantages over outsourcing to larger companies
Advantages of Using a Local Folsom Marketing Company Read More »
Recently I have had the privilege to help market a cosmetic surgeon in California. His investment has been small, but the effects of his marketing efforts have been substantial. You can tell that he was a few pieces of content away from hitting most major search terms, and in the next few months his plastic
Plastic Surgery Content Writing – Maximizing Your Budget Read More »
Great Leap Studios hired a very important celebrity to provide in depth, valuable information about content marketing. View the video below, or contact us to learn more about our content marketing and content writing services.
An 11 Year Old Explains Content Marketing for the Layman Read More »
One of the first things you learn as an online marketer is that you should always try to add a call to action. A call to action is what tells the reader what to do next. While your website visitors may already know what they want, they may not necessarily be thinking about what they
Don’t Forget a Phone Number – A Lesson in Calls to Action Read More »
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Content writing is not the perfect marketing method. It’s a little slow compared to PPC and offline advertising, it takes a decent investment, and not every
Invest in Content Writing, Watch Your Business Succeed Read More »
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) There are some aspects of SEO that will have you seeing immediate results. Keyword articles can potentially generate a lot of hits to your websites, and
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) Previously we looked at pseudoscience in content marketing as one of the weaknesses of content. Another weakness to content is that there are no guarantees when
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) It should be clear by now that investing in content is easily the best method of developing your website and your business. No other marketing method
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here)) We talked about the value of content compared to other marketing methods, but there are many other ways to see how easily content marketing can become
((This is a continuation of our series of posts about why content is your best investment as a business. To view the entire guide in reverse chronological order, click here). There are several different types of content, and each type has value. Below you will find a breakdown of several different types of content that
Today marks the first in a series of posts about the value of web content. It was taken directly from an eBook I wrote about the value of content for the modern day business. Over the next few weeks, we’ll roll out the entirety of the eBook to help serve as a guide for customers
Why Web Content is Your Best Investment as a Business – Introduction Read More »
Recently both myself and my company moved to Folsom – a city in California that is massively underrated. I am no slouch to travel or moving around, and this is by far my favorite area. It is not even a competition. I have already been in contact with several companies in Folsom for SEO/Content Writing
El Dorado Hills SEO: Creating a Name in El Dorado Hills Read More »
Local businesses can potentially benefit even more than larger businesses from smaller content investments. There tends to be significantly less competition, the keywords are often stronger, and in many cases your competitors do not even have a website available. That is often the case with Day Cares. Daycare is a business like any other, but
Examples of Day Care Content and Blog Post Ideas Read More »
The lawn care industry is larger than it often seems. There are those that maintain lawns, those that design lawns, those that provide services that help lawns thrive, and so much more. Lawn care and landscaping businesses can be as small as a guy with a truck or as large as some of the most
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Data security has become far more important than it was in past decades. From paper shredding to hard drive destruction to erasing data from the Internet, there is a need now for companies to specialize in these services in order to keep your information safe, and away from criminal behavior. It’s easier now than it
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To succeed as a business, you need to not only provide a better product or service – you need to make sure that you’re marketing better than your competitors. Online, that means developing a website with a lot of content to help you rank well in search engines for as many keywords as possible. But
Examples of Tanning Salon Content and Blog Post Ideas Read More »
The housing market is finally improving, and as it improves, so too does the need for quality real estate experts that can buy, sell, or rent homes while offering excellent customer service. That could be you. But for you to sell your real estate services, you need to make sure that people can find you,
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Since 2009, one of the fields I’ve seen the fastest growth of online marketing focus is real estate. It’s a natural fit and the technology has evolved rapidly to provide some of the most powerful tools we’ve yet seen for displaying organic home listings for local visitors. If you are a real estate agent, broker,
Content Ideas for Real Estate Agents and Brokers Read More »
Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act
Capitalizing on a New Niche without Overspending Read More »
Small businesses with limited competition are some of the prime beneficiaries of content marketing and online marketing. Rarely do local businesses think about online marketing, instead preferring to depend on nothing more than a storefront sign. But with the right website content, any local business can instantly compete and gain a loyal following from those
Examples of Nail Salon Content and Blog Post Ideas Read More »
Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while
Three Free Marketing Ideas to Drive Traffic to Your Site Read More »
I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in
Car companies invest a lot of money in advertising. With regular TV spots, newspaper advertisements, and more, some of these companies invest thousands upon thousands of dollars into branding every month, spending a great deal of money on temporary forms of advertising in order to reach a select number of customers. Whether you run an
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While companies have always needed content marketing and SEO, about 4 or 5 years ago the buzzword was “affiliate marketing.” People were making thousands upon thousands of dollars marketing eBooks and online guides for everything from making money online to how to get out of a traffic ticket. One of the biggest “niches” was dating
