At Great Leap Studios, we often research keywords for our clients, and we tend to know how to find and develop content plans based on those keywords. In general, we’ve been very successful – most of the content we write works exactly as planned, and the keywords we target tend to be profitable. But every […]
Case Study Story: Keywords You May Not Have Considered Read More »
Google Analytics is an immensely powerful tool. It allows you to see almost exactly who is visiting your website, how they got there, what they are looking at when they are there, and what triggers certain actions – from signing up for an email list to buying your product. But Google, as they are wont
The Three Most Important Numbers in Your Analytics Account Read More »
I’m not going to tell you a website is make or break for your business. Maybe it is. Maybe it isn’t. But regardless of how MUCH importance a website has, the simple fact remains that it IS important. It is 2013 and a good sized chunk of your audience is online, researching companies just like
7 Five Minute Tasks That Increase Traffic to Your Website Read More »
About a half a decade ago, all incoming links were important, and the best way to get incoming links was to buy them or comment on articles. You could generate dozens of links in little time, and you didn’t have to do much for it to work. Then everyone was doing it and Google stopped
Great Leap Studios is based in New York. But we have clients all over the world, and a satellite office in California. It’s from this satellite office that we discovered how badly Fresno is in need of a search engine optimization company to market its businesses to Fresno residents and across California. What is Content
Fresno SEO and Content Marketing – A Forgotten Location Read More »
Many companies succeed by offering a superior product. Before someone purchases a phone, for example, they weigh the pros and cons on the types of phones available in order to figure out which one they want to use for the next two years. Most phone lovers are unlikely to use a Samsung on a whim
Locksmith Marketing: The Value of SEO for Locksmiths Read More »
One of the things we’re extremely excited to offer here at Great Leap Studios is what we refer to as a “website partnership.” Basically, we’ll create a website for you, for free, and at the end of three months you’ll have the option of renting it, buying it, or walking away without paying a dime.
At Great Leap Studios, we work with a lot of underrepresented companies that tend to avoid SEO and marketing. These are companies that either were unaware of the benefits of marketing online, or simply believed that they couldn’t afford it. But the truth is that nearly every company can benefit greatly from content marketing and
Quick post today about a common misconception about SEO. Many SEO companies still believe that meta tags are an important part of search engine marketing, particularly keyword meta tags. While meta tags themselves (such as adding a description) does still play a role, and since some search engines do still use meta tags in their
If you have a set marketing budget, you’re often faced with a difficult choice: Do you hire the lowest cost provider and receive dozens of articles that are of questionable quality and originality? Do you hire the best possible writer, but know that you’re getting much fewer articles than you could receive? The Quality vs.
Quality vs. Quantity – Which is More Important for SEO? Read More »
“… and a dash of pepper…” While out with a group at a Vietnamese noodle restaurant, two friends ordered the same Pho dish. I don’t know if you’ve ever had pho before, but most restaurants have a plate of multiple types of “add ons” that you add to the pho to make it better, like
Of Cooking Ingredients and Content Marketing: A Lesson in Pseudoscience Read More »
A few weeks ago a company contacted us to add content to their website. They were feeling desperate – their website had been online for months, and yet it had not attracted a single conversion. We checked out their site thoroughly and were a little surprised. The site was actually pretty good. It wasn’t perfect,
Great Leap Studios has a customer relationship manager that does a lot of cold calling. That’s because few businesses are aware of the value of content marketing and SEO, and the only way to help them learn about our services is to give them a call and let them know that content marketing exists. It’s
San Jose and the surrounding cities are a haven for modern technology. Many of the world’s most renowned software development companies and hardware manufacturers are based in San Jose, and many more are founded in that city regularly. Yet as someone that has spent a lot of time in San Jose, I’m amazed how little
Numbered lists are considered a staple of marketing content. People like numbers. For whatever reason, lists that start with a number draw in more readers than articles that don’t. The most likely reason is that numbered lists indicate that there will be numerous points that the person can take away from the content, while a
Search engine algorithms are always getting refined in order to create an ideal search environment. The better a search engine does at matching people to their search queries, the more likely they’re going to be used. If another search engine comes along that challenges Google and Bing in terms of matching people with ideal search
3 Expected Changes in the Google and Bing Search Engine Algorithms Read More »
Recently I’ve written several guest posts on this conspiracy theory that many SEO strategists have about the way Google has been updating its search results. It is widely believed that Google’s search engine updates are designed specifically for two purposes: To force more people to use their products. To force more people to use Google
Addressing the Google Conspiracy: Google Favoring Its Own Products Won’t Last Read More »
Content theft is a common problem in marketing. You write some piece of content, and another website uses bots to steal that content and post it on their own site. It’s an issue that doesn’t necessarily affect your status in search engines as much as some people believe, but it’s still one that can be
Most clients that invest in content marketing have websites that are simply not achieving success in their search engine efforts. Most are companies and individuals that need their websites to gain in pagerank, so that their websites rank well in Google and other search engines. Generally they’re at a low pagerank, or a pagerank that
Leveraging Strength – Content Marketing for High Pagerank Websites and Companies Read More »
As someone that was on a path towards a graduate degree in psychology before finding himself working as a writer, I’ve found that psychologists rarely seem to look at their work as a business. Many rely on word of mouth marketing, walk-ins, and referrals as their only methods of improving their client base, and spend
The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If searches are consistently yielding incorrect results,
Could Google Be Hurting Websites With Search Engine Answers? Read More »
Not long ago we had a post on the idea of marketing a city. Specifically the city of Merced, which has a great deal of promise as a potentially enjoyable city in which to live, but is struggling as a result of its location and the housing crisis. But perhaps Merced’s biggest problem is that
The holidays are a great time for non-B2B sellers. Customers purchase food, clothing, toys, electronics, and countless other products as gifts or for themselves with their holiday bonuses, credit cards, and savings. The holidays are one of the most profitable periods of the year for thousands of companies. That’s why companies invest thousands of dollars
After the Holidays, It’s Finally Time to Prepare for the Holidays Read More »
In the spirit of Monty Python, we’re going to give you the Great Leap Studios version of how to rocket up the SEO ranks and be the number one search result in Google for every keyword that you target and some you never even imagined. Here is how to do it. Step 1: Start a
One of the basic tenets of SEO is keyword density. You place a specific keyword (or keywords, if you’re feeling frisky) several times in an article at a specific density (usually between 1% and 4%) so that search engines read your content, identify the keyword, and rank your content higher than other, similar content based
To Keyword or Not to Keyword, That is the Question Read More »
Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a
Article marketing is a key component in SEO. By creating articles and posting them both on article directories and websites that allow guest posting, we’re able to provide your business with some immediate hits while the within-website SEO efforts begin to take effect. But the Google search algorithm is not a known science. In the
One of the things we try to promote is the idea that every company can benefit from an online marketing campaign. Generating business for your company is about reaching as many potential customers as possible, and by marketing your company online, you’re creating another way for your business to communicate with customers and generate revenue.
Can a Coffee Shop Benefit From Internet Marketing? Read More »
Content and SEO – most of the time people talk about the two as if they were mutually exclusive. You can write really good content…or you can write SEO content. Dilemma I’ve never believed that to be the case. Why would I? I’ve written thousands of pages of really good content that was keyword optimized
Our goal is to improve your company’s exposure, bringing visitors to your website and boosting your revenue. We’re good at it. We’re really good. We’re so good they have shrines to us in the heart of SEOCopywritopia. It’s a neat little country just south of France. Everyone is an expert at things they’ve never read
There are a lot of strategies that go into SEO. You need backlinks, you need an optimized website, you need keyword research, you need tags, you need maneuverability (navigation) – SEO is a process, and it takes more than copywriting to compete with other websites. But at its core, what you need most is content.
For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that
One of the most common behaviors we witness in our offline customers is that they have literally avoided all forms of online marketing, even those that take just seconds to create. For example, Yelp allows storefront businesses to post their business information and website for free, and registering your business to that website alone can
Roaming the Web for Free Online Advertising Tools Read More »
Back in the early days of Internet when the entire process was nothing but a series of tubes and nerd forums, websites were designed with basic, terrible technology. But over time the technology advanced, leading to websites filled with flash and fancy graphics and other nifty programming contraptions that made them all pretty and wonderful
There’s an old saying when it comes to attracting visitors to your website: “Silly rabbit, Trix are for kids.” I’ve never really been certain what it means or how it has anything to do with building a business, but I’m reasonably sure that the saying has something to do with Google Image Search. For those
How to Successfully Google Image Search Your Way to More Visitors Read More »
At the Center for Imaginary Research at the University of Make Believe, it was found that as many as 113% of online marketers have no idea how search engine optimization works, and another 23% doesn’t understand how to do math. The truth about online marketing – and by extension copywriting – is that everything people
There are a lot of fantastic ways to get traffic for your website. I talk about quite a few of them on the blog, but most of the time, these strategies require social media or directory profiles, new methods of promoting your business, and tactics you may not be used to. However, one of my
Generating Quick and Easy Traffic with Press Releases Read More »
One of the biggest challenges a copywriter faces with keyword articles is using grammatically incorrect keywords in the content. This is especially common for small businesses looking to primarily compete locally that need their keywords adjusted for the cities they operate in, such as “Professional Copywriter Brooklyn.” Use that keyword poorly and you’re left with
How to Write an SEO Article with Grammatically Incorrect Keywords Read More »
When you take your business online, one of the first suggestions you will hear is to start a blog. This is after a website, some basic marketing, and a handful of different profiles on other sites like Facebook and Twitter. But, what does a blog entail and how much work will you actually need to
A lot of people create local search profiles, start optimizing, start gathering reviews, and start overhauling their websites but they neglect one simple thing – they forget to check if their data is actually correct in those local portals. It’s a huge problem and even some major corporations have been punished because of it. What
