Sometimes, after working in marketing for so long, we forget that there are some things that are “common knowledge” for us, but not necessarily as well known for others. We realize that we should probably provide some more background on some of the tools that we see and use every day. On the backend of …
What Are Those “Meta” Sections on the Backend of Your Website? Read More »
A couple weeks ago, we went over the story of a pest control company in Jacksonville that turned to Great Leap Studios for their marketing and advertising. You can read the story here for background. This company had many challenges, the most notable being poor quality initial content as well as consistent hacks that had …
An Update on Our Jacksonville Pest Control Marketing Case Study Read More »
Even in the midst of a lockdown, Great Leap Studios is still here trying to help businesses thrive. We’re tasked at the moment with a new project – a pest control company in Jacksonville – that has been faced with several unique challenges: It has been the subject of multiple hacks. We don’t have control …
Case Study: Full Service Jacksonville Pest Control Company Read More »
When it comes to SEO, getting other sites to link to yours – known as backlinking – is essential. Google long ago decided that backlinks were an important testament to the quality of a website. Backlinks are considered a sign of approval, so if other sites are vouching for yours, there’s probably a good reason …
Earlier this month, it was discovered that Google had made two changes to their search engine results pages (SERPs). Naturally, a lot of excitement, panic, and confusion followed. The truth is that the changes are relatively minor, but you should still take a moment to read this post so you fully understand them. You Can …
These past few months, I have been faced with a challenge. Some background: One of my clients is a clinical psychologist on a limited budget. When he first contacted me, he showed up on Page 5 for his main competitive keyword. Within a few months we got him up to page 2, with only a …
Let Great Leap Studios Rewrite Your Offsite Bios Read More »
SEO is as much guesswork as it is hard science. When search engines like Google have an update, they don’t share any of the details of what goes into that update or what an SEO company has to do to account for it, and that leaves SEO companies and SEO researchers trying to figure it …
All over this website you’ll see references to SEO. We at Great Leap Studios tell people we are an SEO Company. We focus a lot of our content on SEO, and if you take the literally definition of SEO (Search Engine Optimization), we absolutely are an SEO company. But for decades, SEO had a different …
Therapy is a business like any other. While the service itself is far more personal, before a psychologist can help their clients, clients have to find them, and that means marketing to those that need help with their mental health. The problem is that active marketing doesn’t necessarily match therapy. You aren’t going to pay …
In 2014, I wrote an article titled “Why Meta Descriptions are Useless for SEO.” At the time I had comments open (I have since turned them off since the website was receiving over 20,000 spam comments a month and you can just reach me on Twitter if you have a response), and I received a …
Meta Descriptions: Still Pretty Useless for SEO Read More »
