The other day I was contacted by a therapist that was struggling to get new patients via their website. Referrals had helped them survive for years, but – according to all the therapists I’ve spoken with – new clients are down in 2023 from layoff and recession fears, and so this counselor was noting that […]
In Psychotherapy and Counseling, Competition is Steeper Than Ever Read More »
There are no more tricks to SEO. SEO is not about a specific keyword density, or the exact placement of a specific keyword as it compares to other websites. SEO, in the year 2022, is mostly about the creation of content. Back in the early 2010s, SEO companies were tasked with creating content with a
SEO is Easy in Spirit, Difficult in Execution Read More »
We discussed in a previous blog post how PDFs can be a valuable way to share information and content on your website. When prepared correctly, Google and other search engines are fully capable of crawling and indexing PDF. In fact, these files regularly appear in search results when they match a user’s query. If you
How to Increase SEO Compatibility of PDFs on Your Website Read More »
Bringing traffic to your website is an important part of SEO and marketing, but traffic means nothing if you cannot then convince visitors to follow through on your call to action. Conversion can mean a number of different things depending on what your site is. It often means that the customer finishes a purchase if
Conversion Rate Optimization through Your Website’s User Interface Read More »
PDFs, or printed document files, are a valuable resource for sharing information. From photocopies of original documents to easily printable files to ebooks, the PDF format is one of the best ways to present many types of information. Your business likely already uses PDFs to share information internally and with your customer base in the
Does Using PDFs for Important Content on Your Website Harm Your SEO? Read More »
Content is the foundation of SEO on your website. At the baseline, this content needs to be well written, highly readable, and offer value to your readers as a way to boost your website’s SEO. You also want to be consistently adding new content to your website or blog to maintain your SEO. But if
Writing Content for Your Website with an SEO Focus Read More »
When you have a business that serves a defined geographical area, you need to pay specific attention to your local SEO. In general, SEO will help put your website pages at the top of search results among competitors. Local SEO focuses on those location based searches where your potential customers are looking for a service
On Page SEO Tips to Increase Local Rankings Read More »
SEO does not yield immediate results. Instead, it can take a few weeks, or even months, for SEO practices on your website to show results. Since the age of a website can also be an SEO ranking factor, there are several challenges when it comes to SEO for new websites. There is some waiting necessary
SEO Tips for Your New Website Read More »
Search engine optimization, or SEO, is divided into two categories – on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical knowledge and is relatively easy to
3 Ways to Improve On-page SEO for Your Small Business Website Read More »
If you’ve been focusing on your website’s SEO for any length of time, you have probably come across the term “backlinking.” In fact, for a long time, SEO companies used backlinking as their sole marketing method before the search engine algorithms began prioritizing other techniques, like content. The term “Backlinking” refers to links on other
What Is Backlinking in SEO? Read More »
Sometimes, after working in marketing for so long, we forget that there are some things that are “common knowledge” for us, but not necessarily as well known for others. We realize that we should probably provide some more background on some of the tools that we see and use every day. On the backend of
What Are Those “Meta” Sections on the Backend of Your Website? Read More »
A couple weeks ago, we went over the story of a pest control company in Jacksonville that turned to Great Leap Studios for their marketing and advertising. You can read the story here for background. This company had many challenges, the most notable being poor quality initial content as well as consistent hacks that had
An Update on Our Jacksonville Pest Control Marketing Case Study Read More »
Even in the midst of a lockdown, Great Leap Studios is still here trying to help businesses thrive. We’re tasked at the moment with a new project – a pest control company in Jacksonville – that has been faced with several unique challenges: It has been the subject of multiple hacks. We don’t have control
Case Study: Full Service Jacksonville Pest Control Company Read More »
When it comes to SEO, getting other sites to link to yours – known as backlinking – is essential. Google long ago decided that backlinks were an important testament to the quality of a website. Backlinks are considered a sign of approval, so if other sites are vouching for yours, there’s probably a good reason
3 Ways to Get Local Backlinks Read More »
Earlier this month, it was discovered that Google had made two changes to their search engine results pages (SERPs). Naturally, a lot of excitement, panic, and confusion followed. The truth is that the changes are relatively minor, but you should still take a moment to read this post so you fully understand them. You Can
2 Changes Google Has Made to SERPs Read More »
These past few months, I have been faced with a challenge. Some background: One of my clients is a clinical psychologist on a limited budget. When he first contacted me, he showed up on Page 5 for his main competitive keyword. Within a few months we got him up to page 2, with only a
Let Great Leap Studios Rewrite Your Offsite Bios Read More »
SEO is as much guesswork as it is hard science. When search engines like Google have an update, they don’t share any of the details of what goes into that update or what an SEO company has to do to account for it, and that leaves SEO companies and SEO researchers trying to figure it
What is Thin Content? Read More »
All over this website you’ll see references to SEO. We at Great Leap Studios tell people we are an SEO Company. We focus a lot of our content on SEO, and if you take the literally definition of SEO (Search Engine Optimization), we absolutely are an SEO company. But for decades, SEO had a different
Are We Selling SEO? Read More »
Therapy is a business like any other. While the service itself is far more personal, before a psychologist can help their clients, clients have to find them, and that means marketing to those that need help with their mental health. The problem is that active marketing doesn’t necessarily match therapy. You aren’t going to pay
How to Provide SEO for Psychologists Read More »
In 2014, I wrote an article titled “Why Meta Descriptions are Useless for SEO.” At the time I had comments open (I have since turned them off since the website was receiving over 20,000 spam comments a month and you can just reach me on Twitter if you have a response), and I received a
Meta Descriptions: Still Pretty Useless for SEO Read More »
Welcome to Great Leap Studios. We’re an SEO company based near Sacramento, California, serving local, national, and international businesses. Our focus is on content based SEO and online marketing, providing copywriting/content writing solutions that help businesses improve their rank in search engine, boost conversions, and build trust with the reader. Our History For over 8
Sacramento SEO Company | Great Leap Studios Read More »
July of last year, Great Leap Studios was hired by a landscaping company to improve their website presence. We worked with landscaping SEO before, but this was the first time we were given full creative control and a monthly budget. Let’s go over the issue: The Problems: Mediocre Hits, but Worse Conversions. The Solution: Significantly
Landscaping SEO | A Case Study Read More »
Succeeding as a plastic surgeon is about marketing. Most clients know little about the difference between two plastic surgeons. Half of the before and after plastic surgery pictures you see online were taken from other websites, and even the ones you take yourself are rarely taken by a professional, after enough time has passed to
Examples of Plastic Surgery Content and Blog Post Ideas Read More »
Content marketing is one of the many tools that you can use to hit a national or international audience. But most companies do not need to market themselves nationally. Most businesses are trying to compete locally, because there is enough business locally to help them grow exponentially and spread to other cities, should they be
Developing Your Local Presence in the Greater Sacramento Area Read More »
When someone calls me to ask about content and SEO, one of the first questions they ask is what an “SEO friendly” website means, and why it benefits them. Recently I had this conversation with a photographer, but the reality is that you can easily adjust this information depending on the industry. The following comes
How to Create an SEO Friendly Website with Ease Read More »
When it comes to marketing, mortgage brokers have a bit of a challenge. The market is extremely competitive, and in many cases the public is completely unaware of the differences between any two mortgage companies. That means that mortgage companies need to find a way to convince the public to choose them despite little knowledge
Mortgage Content Writing | Mortgage Broker SEO and Online Marketing Read More »
The internet has changed the real estate market dramatically. Clients now do much of the research themselves, finding homes on websites like Trulia and Realtor, calling the agent (hopefully you) or calling their agent (hopefully also you) to contact the agent and see the home. This change has led more and more real estate agents
Real Estate Content Writing and Marketing from Great Leap Studios Read More »
Though I live and work primarily in Folsom, my work often takes me through Rancho Cordova – a growing community that is quickly coming into its own as one of the primary hubs for new businesses. With costs cheaper than the heart of Sacramento, as well as calmer streets and larger properties, Rancho Cordova is
Rancho Cordova SEO | Rancho Cordova Content Writing and Marketing Read More »
Comment backlinking is the process of visiting blogs and websites with comment sections and creating a comment with a link (almost exclusively on the comment username) that points back to your site. It’s an old school, “gray hat” SEO technique that Google’s search engine algorithms are iffy about. Matt Cutts himself said that a quality
Comment Backlinking: Why Do It? Read More »
Ed Note: Chris Zoukis is a friend, client, and fascinating individual that – after overcoming many obstacles – now runs a non-profit company dedicated to promoting prison education. You can find him published on dozens of websites, or view information on his causes at www.prisoneducation.com, www.prisonlawblog.com, or www.christopherzoukis.com. I asked him if he would like to
5 Tips to Effective Online Marketing for Nonprofits (Guest Post by Christopher Zoukis) Read More »
What if I told you that the SEO box on your WordPress site was a lie, and that all of those “Meta:” tags are simply a waste of time? It’s been a common practice in the SEO world to enter meta tags. Business owners often request them when they’re posting content themselves, and SEO companies
Meta Descriptions Are Useless for SEO (Sort Of) Read More »
For those that follow the Great Leap Studios Twitter account, you’ll note that I have long been a fan of the Seattle Mariners. I follow them somewhat religiously, research the advanced statistics on players like Kyle Seager and Dustin Ackley, monitor the team’s front office and more on a regular basis. Even after baseball is
SEO, The Seattle Mariners, and Anti-Marketing Read More »
It’s the goal of every business to reach potential customers. You can have the best products or the best services or the best employees or the best location, but if you’re not attracting customers to your business, your business will fail. Large companies have millions of dollars to dedicate to marketing, and they have the
Small Business Marketing – The Thought Process of Your Customers Read More »
In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was
Do Keywords Matter in a Post Hummingbird World? Read More »
We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well – their site had grown substantially and they were pulling a solid profit month after month – but it cost them a
The Five Step Plan to Ditch Paid Traffic for Organic Read More »
When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for – those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage of
Five Things I Look for When Evaluating a Client’s Website Read More »
Last month, Google released a completely revamped algorithm, replacing the existing one for the first time in more than 10 years. That’s a big deal. Even Panda and Penguin, which affected millions of sites, were revisions not complete overhauls. So this new release – dubbed Hummingbird by Google – is huge. But it’s not quite
What is Google Hummingbird and How Does it Affect You? Read More »
Google’s algorithm is a secret, and while we know some of the marketing you can do to improve your search engine rank, not every factor is well understood. For example, we think we know that Google tends to value its own products and use them in rankings – for example, there is some evidence that
Can Google Adwords Affect SEO and Search Engine Placement? Read More »
Great Leap Studios is a New York branding company and content writing firm. Even though most of our clients come from other places in the world, we also work with local New York businesses to ensure that they’re able to compete in what has become an intensely competitive environment. Perhaps the most fascinating thing about
New York Branding: How Different Are the Boroughs? Read More »
Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they
The Death of SEO: Introduction to Content Writing in a Post Search Engine World Read More »
