SEO

There are no more tricks to SEO. SEO is not about a specific keyword density, or the exact placement of a specific keyword as it compares to other websites. SEO, in the year 2022, is mostly about the creation of content. Back in the early 2010s, SEO companies were tasked with creating content with a specific keyword within the content a specific number of times, even if that keyword was dramatically incorrect. Length was not…

We discussed in a previous blog post how PDFs can be a valuable way to share information and content on your website. When prepared correctly, Google and other search engines are fully capable of crawling and indexing PDF. In fact, these files regularly appear in search results when they match a user’s query.  If you have one or more PDFs on your website, there are certain techniques you can use to make them more likely…

Bringing traffic to your website is an important part of SEO and marketing, but traffic means nothing if you cannot then convince visitors to follow through on your call to action.  Conversion can mean a number of different things depending on what your site is. It often means that the customer finishes a purchase if you sell a product or contacts you to schedule a service. For other sites, conversion could mean signing up for…

PDFs, or printed document files, are a valuable resource for sharing information. From photocopies of original documents to easily printable files to ebooks, the PDF format is one of the best ways to present many types of information. Your business likely already uses PDFs to share information internally and with your customer base in the forms of technical documents, flyers, and more. This has led many companies to incorporate PDFs into their websites, often using…

Content is the foundation of SEO on your website. At the baseline, this content needs to be well written, highly readable, and offer value to your readers as a way to boost your website’s SEO. You also want to be consistently adding new content to your website or blog to maintain your SEO. But if you are already focused on content, there are a few additional elements that you can prioritize to make each piece…

When you have a business that serves a defined geographical area, you need to pay specific attention to your local SEO. In general, SEO will help put your website pages at the top of search results among competitors. Local SEO focuses on those location based searches where your potential customers are looking for a service or store near them. On page SEO is one of the easiest types for business owners to accomplish, since it…

SEO does not yield immediate results. Instead, it can take a few weeks, or even months, for SEO practices on your website to show results. Since the age of a website can also be an SEO ranking factor, there are several challenges when it comes to SEO for new websites. There is some waiting necessary for your website to rank, but there are a few steps you can take to help your site rank more…

Search engine optimization, or SEO, is divided into two categories – on-page and technical. On-page SEO is what is included on each page of your website, such as the content, schemas, and links. For small businesses, on-page SEO is where you want to focus, since it requires little technical knowledge and is relatively easy to update. While the most important factor in your on-page SEO remains high quality, informative content, there are a few tricks…

If you’ve been focusing on your website’s SEO for any length of time, you have probably come across the term “backlinking.” In fact, for a long time, SEO companies used backlinking as their sole marketing method before the search engine algorithms began prioritizing other techniques, like content. The term “Backlinking” refers to links on other sites that direct viewers back to your website. The link can lead to your homepage, or specific content. Search engines…

Sometimes, after working in marketing for so long, we forget that there are some things that are “common knowledge” for us, but not necessarily as well known for others. We realize that we should probably provide some more background on some of the tools that we see and use every day. On the backend of a website, especially a wordpress website, you’ll probably see three sections: Meta Title Meta Description Meta Keywords These are referred…