San Jose and the surrounding cities are a haven for modern technology. Many of the world’s most renowned software development companies and hardware manufacturers are based in San Jose, and many more are founded in that city regularly. Yet as someone that has spent a lot of time in San Jose, I’m amazed how little […]
SCROLL DOWN TO THE END FOR AN EXCITING UPDATE Today I embark on a soon to be short lived, mathematically and realistically impossible journey to become the one billionth view of Psy’s Gangnam style YouTube video. As of today, I am number 971,518,818. Only 28,481,182 to go before Gangnam style reaches an unheard of billionth
1 Billion for Gangnam Style – This Author’s Pointless Quest to Be the 1 Billionth View Read More »
The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off. Content marketing has a “fast” component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks,
Market for the 2013 Holiday Season During the 2012 Holiday Season Read More »
We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years,
INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective Read More »
Last week, we discussed a type of content writing known as “Active Content.” Active content is content that has some type of call to action. Often when readers visit your site for information, they read what they need and then close the page and move on. Adding a call to action gives them a mental
When you write a lot of content in advance, you occasionally find yourself with extra content. This is content that you may have decided not to use, or may simply not have a place for on your website. Wasted content can be frustrating, because you invested in this content and now it doesn’t appear to
Google rewards websites that have a significant amount of content. The more content the better (provided it is of a high quality), and it’s implied that simply creating the content should position your website in such a way that your hits increase and your sales/conversions increase with it. But many content marketers have found that
Wikipedia is fundraising again, and it’s time that everyone that uses Wikipedia donates. As a writer, Wikipedia is a frenemy. On the one hand, Wikipedia can make it harder to move forward with your content. For us here at Great Leap Studios, the benefits of the latter outweigh the former, and that’s why we’re encouraging
Soon it will be December. What would become Great Leap Studios started in a living room by two people passionate about writing. December was traditionally a month off – not because either writer decided to take the holidays off, but because most non-retail companies consider December a dead time for marketing. It’s cold, marketing budgets
Clear Out Your Budget – Get Started on 2013 Today Read More »
This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that online marketers tend to invest heavily to attract a web-based audience, yet they don’t
Optimizing Content for Conversion – Turning Visitors Into Revenue Read More »
Numbered lists are considered a staple of marketing content. People like numbers. For whatever reason, lists that start with a number draw in more readers than articles that don’t. The most likely reason is that numbered lists indicate that there will be numerous points that the person can take away from the content, while a
We’d say we’re not ones to toot our own horn, but let’s be honest – if we didn’t, who would toot it? With all of these horns lying around here all un-tooted, someone has to toot them. It may as well be us. After all, they are our horns. Seems like a no-brainer. Word on
The Silver Surfer is in trouble. He made some risky bets in Three Card Poker, and now he owes $10,000 to the Mafia. There’s no time left – he has 1 hour to pay back the debt, or the mob will collect it for him, and they’re a little fuzzy with the math. He turns
What Would the Silver Surfer Need to Do to Pay Back $10,000 in Debt? Read More »
Google’s pagerank is fluid. It updates constantly through its web crawlers and it’s not really a number, but a mathematical generation of value that can change any given minute of any given day. But Google does release a “pagerank” every three months or so – a numerical representation of your current rank in the Google
2012 November Google Pagerank Update Expected Soon Read More »
Quick post for today, but answering a common question that people have about the future of search – whether or not the most popular search engines can ever be beaten. Spoiler Alert! The answer is yes. Take DuckDuckGo.com, for example. It’s a simple search engine with no ads that doesn’t track your search history. It
Search engine algorithms are always getting refined in order to create an ideal search environment. The better a search engine does at matching people to their search queries, the more likely they’re going to be used. If another search engine comes along that challenges Google and Bing in terms of matching people with ideal search
3 Expected Changes in the Google and Bing Search Engine Algorithms Read More »
Recently I’ve written several guest posts on this conspiracy theory that many SEO strategists have about the way Google has been updating its search results. It is widely believed that Google’s search engine updates are designed specifically for two purposes: To force more people to use their products. To force more people to use Google
Addressing the Google Conspiracy: Google Favoring Its Own Products Won’t Last Read More »
Google is constantly upgrading their algorithm to reflect changes in today’s search engine environment, and they’ve recently rolled out a new update that directly effects the value of quality content. According to Matt Cutts, the webspam team leader at Google, the Google search engine has been updated to reflect the dissatisfaction that many users face
SEO Tip For New Websites – Create a Readable Layout Read More »
Effective search engine marketing is about anticipation. You don’t want your company to just be catching up all the time. You want to strike before other companies, so that when your services are in high demand you’re already leading in local search. For a lot of companies, that’s easier said than done. But for pest
Many of the companies that turn to us for content have already started a website and created a blog that they simply can’t keep up on their own. Often some intern or non-writer fills it with a few basic, boring posts and then forgot about it, updating it once a month or so with some
Many people struggle with one aspect of content marketing: whether or not content alone is enough to rocket you up in Google. We know two things about the Google search engine: They reward unique, well written content. They reward incoming links. At first glance, content marketing is the former only. It’s a method of developing
At Great Leap Studios, we offer two different types of content options. Option one is to simply order bulk content as needed. You can fill out the order form and quickly receive as many pieces of content as you need to run your website. This is a popular option for companies that already have content
Our free content offer is still in effect. Companies that want an opportunity to see what it’s like to add site building content to their website are welcome to contact us and fill out our free content form. Within 24 hours, one of us will contact you to discuss how to craft a high quality
Hey I Just Met You, and This is Crazy, But Here’s Free Content Read More »
Content theft is a common problem in marketing. You write some piece of content, and another website uses bots to steal that content and post it on their own site. It’s an issue that doesn’t necessarily affect your status in search engines as much as some people believe, but it’s still one that can be
Right around December, companies start to get to the end of their budgets. They have X amount of money left over, and they’re looking for quick and easy ways to get rid of it. Most businesses aren’t out looking for huge, new investments. Rather, they’re simply looking for something they can spend the last of
Companies that invest in content will eventually see a great deal of success, and many of the pages they’ve added will start to bring in hits. Your next step is converting those hits, because you want people looking for information to visit pages where they can make a purchase or learn more about your company.
Text Based In-Site Advertising – Putting Your Content to Use Read More »
You’ve decided you’re ready for content marketing, and you’ve found a content writer (cough – Great Leap Studios – cough) that you know will do a great job. Now it’s your turn to tell the writers what you’re looking for, so that you’re satisfied with the content. Great writers can make do with little instruction,
It’s not all the time that we tell other people how to make content without our help. We know that our writing will get you results, because we’ve been providing high output, high quality writing for a combined 10 years between us, and the amount you save in time is well worth the cost of
How to Easily Run a Blog – An Example Using Antique Stores Read More »
Most clients that invest in content marketing have websites that are simply not achieving success in their search engine efforts. Most are companies and individuals that need their websites to gain in pagerank, so that their websites rank well in Google and other search engines. Generally they’re at a low pagerank, or a pagerank that
Leveraging Strength – Content Marketing for High Pagerank Websites and Companies Read More »
Content marketing is quickly becoming the most widely recognized key to online marketing success. Soon, nearly every company that wants to create a viable web presence is going to be investing in content writing in order to enhance their company’s page rank. Once that happens, the question becomes: how can you make sure that your
How to Make Your Content Better Than Your Competitors Read More »
Hello loyal readers mom – Great Leap Studios is going through a bit of a re-brand. In the past, we focused on holistic SEO strategies, with an eye towards content marketing. We now realize that content marketing and SEO are one in the same, and we prefer to teach companies the value of content, rather
Great Leap Studios is Now Offering a Free Content Promotion Read More »
It’s a tough economy – an economy where every extra dollar helps grow your business, and where leaving any money on the table can hurt your long term success. You’re business that presumably offers a product or service, and every dollar you make through your website helps make sure that your business stays successful. So
Amazon is essentially destroying other eCommerce companies, showing up first in almost every search for every type of product. In a way, they’re becoming a monopoly – one that is becoming such a force that some experts believe Google itself may struggle as a result of Amazon’s tremendous power, simply because Google makes money on
As someone that was on a path towards a graduate degree in psychology before finding himself working as a writer, I’ve found that psychologists rarely seem to look at their work as a business. Many rely on word of mouth marketing, walk-ins, and referrals as their only methods of improving their client base, and spend
While it’s not one of our biggest client industries, life coaching is a growing field, and many of our past (and a few of our current) clients are life coaches and businesses related to coaching. This was especially true in the early days of Great Leap Studios, back when we were a two friends in
The term “viral” is thrown around often in online marketing circles as the goal of most media and content. Yet the reality is that few people know what going viral really means. Generally, “going viral” means one of two things: The article gains rapid popularity in a short amount of time. The article gets a
The Google search engine is a tool designed to provide people with information. Its algorithm is updated regularly to address issues with keyword relevancy. Search engines are only valuable when the information that comes up in search is what the individual is looking for with the given keyword. If searches are consistently yielding incorrect results,
Could Google Be Hurting Websites With Search Engine Answers? Read More »
Keyword articles are considered a common part of SEO strategy. The idea is that by using a keyword over and over, search engines will recognize that your article is about that keyword and rank you accordingly. In the past, the idea has been to aim for a keyword density of 2 to 5%. “Density,” in
Great Leap Studios handles high volumes of SEO work. But we consider ourselves a “content marketing” company. For those that have only recently heard about search engine optimization, this can be confusing. So we thought we’d develop this handy little explanation about the difference between content marketing and SEO. People like buzzwords, so for the
Content Marketing vs. SEO – Is There a Difference? Read More »
Does your business have a YouTube account? Do you use it? If not, you’re missing out on a tremendously powerful marketing tool that can drive huge volumes of traffic to your website, build your brand and ultimately increase online sales. Here are three ridiculously simple strategies to use video for your business to grow your
Grow Your Business with Three Ridiculously Simple Video Strategies Read More »
