Most cities and towns have dozens of dentists, giving those seeking a new doctor many options. Your role as a dentist is to compete with all of them if you want your practice to grow.
One of the challenges you face, however, is that most people do not know the difference between any two dentists. Some will rely on recommendations from a friend. Others will use their insurance directory or online reviews.
But most use the internet to search for dentists, and rely on their subjective feelings about what they see to decide if they want to choose your practice.
If you already have a website for your dental practice, you are on the right track to reaching new patients. Now you want to focus on making your website one of the top listings when people search for dentists in your area through search engine optimization, or “SEO.”
One of the best ways to do this is to frequently add new, useful content to your website. Since much of the information on your site is likely static, regularly posting to a blog is a convenient method of generating that new content that helps your site stand out to search engines.
Dentist Blog Post Ideas
Both new and experienced writers can struggle with the ideas for blog posts. In general, they should be informative and can be as simple as sharing your knowledge about dental care and hygiene. Here are some topics to start with:
- In depth posts about each of the services you offer.
- Toothbrush and toothpaste review.
- Tips for brushing and flossing your teeth.
- Best and worst foods to maintain dental health.
- Customer case studies.
- New research on dental health.
- How to prevent bad breath.
- Truths and myths about dental care.
- What to do in case of a dental emergency.
- How to manage anxiety when visiting the dentist.
These ideas are designed to get you thinking about what information you can share with patients. By themselves, they could make up dozens of posts if you write multiple articles on each topic.
They are also only a starting point. Think about discussions with your current patients. Many of the questions they ask and suggestions you provide could be turned into posts.
There is no correct length for a blog post, although a few hundred words minimum is standard. If you do have a longer post, consider splitting it up into a series. Now you have multiple posts that you can spread out over time.
Content writing and SEO are powerful marketing tools, and every business, including dentists, should take advantage of them. If you are still unsure what ideas will work for your blog or don’t have the time to create your own posts, consider hiring an experienced content writer.
At Great Leap Studios, we have worked with many dentists to optimize their site, increase their traffic, and grow their patient base. Contact us today to learn how we can work with you.