Marketing During Lockdown: A High Risk, High Value Investment

Coronavirus has the US locked down. Many businesses are shuttered for at least two weeks, limiting revenue.

As dark as it often seems, however, there is often opportunity still available for those that are looking for it.

For example, now may be the time to finally coordinate on building out your website. Small businesses often do not have time to map out how they want to market their companies. With less time at work, there is now more time to think of how you’d like a website designed, written, and marketed. It’s a chance for you to find the voice you want for yourself, and then find a marketing company (Hello!) to utilize that voice and start your campaigns.

It’s also a time when other businesses with in-house marketing staff are on pause. That means that you can be utilizing various marketing services all while your competitors are sitting back, waiting for the lockdown to be over.

There are risks, of course. The longer the lockdown remains, the more financial risk there is investing into anything – let alone a third party marketing company. But if you saved for a rainy day, it’s an investment that can pay off extremely well.

So it’s understandable to want to take a break and re-evaluate how you’re going to run/operate your business during and after the crisis. But opportunities are there. If you’re willing to take the risk, the payoff can be substantial.