Word of mouth and ads in local publications are the primary outreach strategies of most hair salons, and for good reason. The loyalty most clients have to their hair stylist or salon can be strong. But what about those who aren’t reached by these more traditional ways of getting the word out, most notably those who have just moved to the area, those that may not like their current stylist, those that may not notice your advertisements, and those that want to review their recommendations before they call?
A website is a less costly and more effective way of reaching out to even more people than before. You just have to make sure that your website has content that both displays your expertise and professionalism, and ranks high in search engine results.
Why Is Online Content Marketing Important For Hair Salons?
The online presence of most local services like hair salons, if they have one at all, is often limited to Yelp.com and similar customer review based websites. This may give searchers a little information about how your business is perceived, but it definitely doesn’t give a full picture.
Well written, regularly updated content on your own website can be a great draw for new clients because it’s favored in search engine results. With good search engine optimization, or SEO, your business can be one of the first people see when they search phrases like “hair salon in [your location],” or related terms like “haircut” or “hair stylist,” making it more likely they’ll click on the link to your site. Some examples of content that would appeal to clients and search engines include:
- Services and product brands you offer
- Profiles of your stylists
- Client testimonials
- Tips and basic information about hair care and styling
A website with as much helpful information for clients, one that offers more than just your location and operating hours, is vital if you want to use SEO to reach more people. Great Leap Studios can help you with this goal.
What Type of Content Should Your Hair Salon Use?
We can use a variety of content marketing strategies to improve your website and business. Unique, high-quality written content in formats including the following can be used to improve your website’s SEO and reach different types of searchers:
- Blog posts
- Social media posts
- Informational articles, and more
We have experience in writing for a wide variety of industries and businesses, and can tailor your content to your individual needs. We analyze your business to see what type of content is most likely to appeal to your potential clients, and then build and execute a content plan based on that analysis.
Contact Great Leap Studios for Hair Salon Online Content Marketing
If you’re interested in building your business by reaching out to more people more efficiently, contact us today by calling (347) 460-5492 or filling out our online form. We look forward to working with you to better understand and market your business.