Unless you work in an especially small town, you’re probably not the only handyman offering services where you live. This means that when people search for a handyman service for their home – and the majority of them will start this search on the internet – your name needs to be one of the first they see.
Word of mouth, local directories, and fliers have long been the means through which customers found a handyman, and if your only goal is to stay busy, that may be enough. But if you want to grow into a larger business, one that is always busy and can eventually take on other workers, you need to grab every new customer you can.
Today many of those customers rely on local web searches. That means that you need to have a website that makes those customers want to call you.
But simply having a website isn’t necessarily enough to engage with your potential customers. The truth is that the top three sites will get most of the clicks, and most of the customers. Sites that don’t make the first page will get almost no traffic.
The process of getting your site to the top requires local SEO, or optimizing your site so that when people search for handymen “near me,” a search engine lists your site as one of the most relevant. One of the best ways to optimize your site is to continually add fresh, high quality content.
Handyman Website Content Ideas
Unique content is the absolute best way to get your handyman website higher in search engines. Search engines reward websites for being hubs of information. The more content you have, the better.
But coming up with those handyman content ideas can feel hard at times, especially without content writing experience. But the truth is that there are potentially thousands of content ideas as long as you know where to look. For example:
- Create a page for each of the services you offer.
- Instructions for fixing common household problems.
- Issues to watch for with different appliances.
- Customer stories and referrals.
- Suggestions for keeping a home in good repair.
- How to find the right handyman.
- Recommendations for products your customers like.
- What customers should expect from a handyman visit.
- How to prepare before the handyman arrives.
- Seasonal services like gutter cleanouts or Christmas lights.
Each of these represents potentially hundreds of topic ideas each, depending on how specific or broad you want to be.
The final step, now that you have a plan and an idea, is to write. For the best SEO results, quality content is more important than the quantity of content. You want to answer a question or provide useful advice, so consider what your customers most often find helpful.
But quantity is also important. More=Better. You’ll want to give yourself a posting schedule, and try your best to stick to that schedule. Once a week minimum is best, if not two or three times a week, but even if you can only do once a month, it will help.
When done correctly, SEO content marketing is an invaluable tool for finding new customers and boosting your client base. If you don’t feel ready to handle creating content on your own, or you don’t have the time, let Great Leap Studios create expert content for you. Contact us today to learn what we can do.