Car rental services can be difficult to market because of the relative similarities they share with competitors. The main difference lies mostly in pricing and availability. A good website can make the difference between you and competing car rental services, especially if you both have similar pricing and vehicle availability.
Many businesses now recognize the necessity of having a website so that customers can learn more about them. More than traditional forms of advertising, like printed ads in local newspapers and magazines, billboards, and local TV ads, the Internet is where people look for further information. So how you make sure that your website is as effective as possible?
SEO Makes the Difference Online
Search engine optimization (SEO) moves websites that have high-quality content, content that’s original, informative, and relevant to what the search engine user is looking for, to the top of the search result list. The better your website’s content, the sooner potential customers will see it in the results, and the more likely they are to click on your website.
Search engines frequently update their algorithms, changing what is deemed as most relevant to a searched word or phrase and affecting the search result rankings. Rather than upgrading and restructuring your website frequently to keep up with these algorithm changes, we focus on providing fresh content that integrates key words your customers are looking for.
What Can Good Content and SEO Do For You?
Great Leap Studios can provide online content marketing services in many different forms, including social media posts, articles, blog posts, email newsletters, and more, depending on what your customers are most likely to be reached by. All this SEO focused content has numerous benefits for your business, including:
- Building Trust – When customers see a website with more than just an hours of operation, phone number and location address on it, they recognize your higher level of professionalism and expertise in your industry. You don’t just want to rent them a car, you want to inform them about cars in general, or the advantages of renting a car over hiring a taxi or taking a bus.
- Longer Lasting – Paying for a local print or TV ad not only costs more money to be seen by fewer people compared to a solid Internet presence, it will only have a limited time to be seen. You can keep your website online and regularly updated much more easily.
- Create A Second Storefront – A website prepared with the right keywords and set-up for multiple types of devices can allow customers to learn more about the services you offer, the vehicles available for rent, and lead them through the rental process online. Not only is this more convenient for customers, more people can engage your services at a time.
When you invest in content written with SEO in mind, you’re investing in your business in a way that’s much more likely to pay off. When your website is the first or second listed for a relevant keyword, customers know before they even click through that the high ranking indicates that your business is serious about what you do.
Contact Great Leap Services For Content Marketing Through Your Car Rental Service Website
Great Leap Studios has experience in providing superior written content and content marketing services for diverse industries, from pest control services to the healthcare and medical industry. Let us help you emphasize what makes your car rental service unique, and best frame that to stand out to online searchers. Call us today at (347) 460-5492, or fill out our online form below.