When a patient sets out to find a chiropractor, many will rely on a quick web search to find who is serving their local area. Most of the time they’re in pain, which means that the first one they trust is the one they’ll likely call. Potential patients also use the information they find in the search to decide who to trust with their health and who has the expertise needed to get results.
With likely dozens of chiropractors in your area, if your website is not coming up in the top search results, you are likely missing many new clients.
Fortunately, improving your site’s ranking in search results does not have to be difficult. By publishing high quality content that utilizes the keywords relevant to your services, search engines will move your website up until it is one of the first that potential new clients see.
Strong Chiropractor Content Writing for Your Website
The key to growing your search engine rankings is to consistently add new and quality chiropractor content writing to your website. But writing is hard. There is a reason so many back pain specialists choose Great Leap Studios for their content writing needs, because even if you can write, the time and attention it takes is difficult to find with your busy schedule.
But writing time isn’t the only challenge that chiropractors struggle with. The other issue is coming up with ideas. When you use content to market your website, you need quality AND quantity, which means that you have to frequently come up with new topic ideas for your chiropractic blog posts and main site pages. That’s challenging.
When thinking about possible content, consider the questions your patients typically ask and the information you often share. It doesn’t have to be broad, like “what is a chiropractor.” It can be as specific as possible, like “What might cause a sharp pain in the left side of hte lower back?” or “at home breathing exercises for improving car accident recovery.” Be as specific as you like, and chances are you’ll be able to come up with hundreds of potential pages.
Some ideas for content and posts include:
- What to expect at a chiropractor appointment.
- Descriptions of every service offered.
- Description of every issue chiropractors treat.
- The best time(s) to book an appointment.
- How a chiropractic adjustment works.
- Training needed to become a chiropractor.
- At home exercises or stretches patients can do for back or neck pain.
- Post-auto accident information.
- Case studies for clients you have helped.
- Common types of back pain and their causes.
- Lifestyle practices to help support a healthy back.
- News in the world of chiropractic medicine.
These ideas are general topics, and many of them can be covered in multiple – sometimes dozens of blog posts or site pages. Different services or types of back pain, for instance, can have a post for each service or pain. This way you can have dozens of pages without needing to continually think up new ideas.
When it comes to writing, focus on the quality of the content. As a chiropractor, patients both existing and new are turning to you for assistance, so you want to be sure you are sharing relevant and correct information. By also incorporating keywords relevant to your topic, services, and location into the pages you write, you can quickly improve your website’s rankings as well.
Yet even when you have the ideas, the writing itself can still be time consuming and challenging. At Great Leap Studios, we can take your chiropractor content ideas or marketing needs and turn them into pages that boost your site and attract patients. We have experience with SEO writing for many companies large and small, including chiropractors, and know we can make an impact for your business.
Contact Great Leap Studios to find out how we can make your site more impactful, improve conversions, and help you with all of your online marketing needs.
