Examples of Personal Training Content and Blog Post Ideas

For many people, finding a personal trainer is as important as finding a doctor or a therapist. They want someone who is knowledgeable, trustworthy, and can get them the results they need, but often have to choose from dozens of local trainers, all of whom are difficult to tell apart by their services alone.

By using your website or blog to provide useful information to potential clients, you can capture their attention and improve your search rankings so that you’re the first site people see.

Whether they are just beginning their fitness journey or have worked out for years, people regularly turn to the web for information about exercising, gyms, and nutrition. Since these are your areas of expertise, you can provide useful information to the question they have. Consider discussing topics like:

  • Designing the optimal workout.
  • What to look for in a training gym.
  • Keeping your strength up when you can’t make it to the gym.
  • Breakdowns of popular or favorite exercise moves.
  • How to start a gym routine.
  • Common mistakes in exercise forms.
  • Developing a nutritional plan for achieving different body shapes.
  • Ideas for building a home gym.
  • Frequently asked questions about workout routines.
  • Best and worst foods to eat for your health.
  • Client success stories.

These topics are only the beginning, and many can be the basis for multiple posts. Consider an entire blog series with posts for each of your favorite workouts, including how to do them. Outline different nutritional choices for clients who engage running, weightlifting, or other sports. Also ask your existing clients what information they would like to see and you’ll find you have content for hundreds of posts.

The additional content means more visitors to your site and a higher ranking in web results when people search for nearby personal trainers. In addition, potential clients reading your posts will know that you have the expertise they’re looking for and the attitude that will motivate them to be their best.

While these ideas can provide plenty of content to promote your personal training business and blogs, you can also turn to Great Leap Studios to manage the writing for you. If you’re looking for professional, quality content, contact us today.


  • Micah Abraham

    Micah Abraham is the owner and lead content writer at Great Leap Studios (https://GreatLeapStudios.com) and High Volt Digital (https://HighVoltDigital.com).
    Micah has over 15 years of content writing and digital marketing experience, and has owned and operated Great Leap Studios since 2013 and High Volt since 2022.
    He has a degree in Psychology from the University of Washington, and has researched and written content on a wide range of topics in the medical and health fields, home services, tech, and beyond.
    Micah lives with his family in California.

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