Reputation management might sound like a service celebrities pay for, or something corporations do after a scandal. But in today’s internet driven world, every company, even – if not especially – small, local businesses benefit from reputation management. Reputation management involves monitoring what people are saying about your business online – in reviews, on social […]
Why Businesses Need Reputation Management Read More »
As you get involved with marketing your business online through your website, you are going to come across many terms. You are likely to come across the terms SEO and content marketing. Some marketers will use them interchangeably while others say one is more important than the other. This confusion might make you wonder where
What Is the Difference Between SEO and Content Marketing? Read More »
It’s one thing to get site visitors. We all want millions of people visiting our websites. But site visits are, in many ways, not the right way to judge whether or not a site is successful. If visitors click on your site, view your content, and leave, then those visitors did not matter. Every website
How to Convert Website Traffic into Customers Read More »
When you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets noticed is using content writing
Examples of Landscaping Content and Blog Post Ideas Read More »
Having a website is a must in 2021. But a website alone is not enough to be found. When a customer has a plumbing emergency or even needs a less urgent fix, they are likely to perform an internet search for a plumber near them, and choose one of the first few plumbers they see.
Examples of Plumbing Content and Blog Post Ideas Read More »
Property owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the internet a popular place to begin their search since it provides immediate results. A quick search will turn up some top results for contractors in
Examples of Roofing Content and Blog Post Ideas Read More »
If you’ve been focusing on your website’s SEO for any length of time, you have probably come across the term “backlinking.” In fact, for a long time, SEO companies used backlinking as their sole marketing method before the search engine algorithms began prioritizing other techniques, like content. The term “Backlinking” refers to links on other
What Is Backlinking in SEO? Read More »
Unless you work in an especially small town, you’re probably not the only handyman offering services where you live. This means that when people search for a handyman service for their home – and the majority of them will start this search on the internet – your name needs to be one of the first
Examples of Handyman Content and Blog Post Ideas Read More »
An effective job posting is a form of marketing. You are essentially marketing your business, where the customer is the applicant you’re hoping will apply. You need to give an accurate representation of the job, build interest, and get your posting in front of your target demographic. Like any marketing, however, there are challenges and
Finding the Right Candidates with Engaging Job Advertisements Read More »
Most cities and towns have dozens of dentists, giving those seeking a new doctor many options. Your role as a dentist is to compete with all of them if you want your practice to grow. One of the challenges you face, however, is that most people do not know the difference between any two dentists.
Examples of Dentist Content and Blog Post Ideas Read More »
With 2021 only a few weeks away, and after what was a rough year for economic growth, many businesses are laying out their annual plan, and trying to determine the best way to improve their revenue growth in the upcoming year. Marketing is going to be especially important. The challenges of 2020 mean that you’re
Planning a 2021 Marketing Budget for Your Business Read More »
SEO and Digital Marketing for Chiropractors with Great Leap Studios When a patient sets out to find a chiropractor, many will rely on a quick web search to find who is serving their local area. Most of the time they’re in pain, which means that the first one they trust is the one they’ll likely
Examples of Chiropractor Content and Blog Post Ideas Read More »
For many people, finding a personal trainer is as important as finding a doctor or a therapist. They want someone who is knowledgeable, trustworthy, and can get them the results they need, but often have to choose from dozens of local trainers, all of whom are difficult to tell apart by their services alone. By
Examples of Personal Training Content and Blog Post Ideas Read More »
With the spread of Coronavirus worldwide, most businesses have changed the way they operate to keep themselves and customers safe. Local ordinances and recommendations by health agencies have completely altered the way businesses are run. Masks, gloves, sanitizer, and social distancing are now expected by customers, and in some cases they are required by law.
Marketing Your Covid-19 Practices Read More »
Contrary to popular belief, most companies do not need to frequently change the look of their website. For companies like landscapers, pest control, chiropractors, dentists, etc., your website needs to be good, but it’s the content on the site and your placement in search engines that will sell them on your service. But there are
Video Sliders: A Simple Change for a Modern Website Read More »
Sometimes, after working in marketing for so long, we forget that there are some things that are “common knowledge” for us, but not necessarily as well known for others. We realize that we should probably provide some more background on some of the tools that we see and use every day. On the backend of
What Are Those “Meta” Sections on the Backend of Your Website? Read More »
A couple weeks ago, we went over the story of a pest control company in Jacksonville that turned to Great Leap Studios for their marketing and advertising. You can read the story here for background. This company had many challenges, the most notable being poor quality initial content as well as consistent hacks that had
An Update on Our Jacksonville Pest Control Marketing Case Study Read More »
In my travels, I meet a lot of small business owners that invest very little into marketing. It’s not that they’re against marketing necessarily – it’s that the core of their business uses some other approach, such as word-of-mouth. Recently I had this conversation with a mortgage broker. His business is growing, and he’s been
Marketing Even When You Don’t Want To Read More »
Even in the midst of a lockdown, Great Leap Studios is still here trying to help businesses thrive. We’re tasked at the moment with a new project – a pest control company in Jacksonville – that has been faced with several unique challenges: It has been the subject of multiple hacks. We don’t have control
Case Study: Full Service Jacksonville Pest Control Company Read More »
Coronavirus has the US locked down. Many businesses are shuttered for at least two weeks, limiting revenue. As dark as it often seems, however, there is often opportunity still available for those that are looking for it. For example, now may be the time to finally coordinate on building out your website. Small businesses often
Marketing During Lockdown: A High Risk, High Value Investment Read More »
I believe in honesty. One thing I noticed about the online marketing and SEO world is that a lot of companies that offer similar services use their own marketing language to market themselves. They guarantee things they cannot guarantee. They claim things they can’t reasonably claim. They pretend that some of the work they do
Case Study: Call Center and Answering Service Read More »
It is the goal of every online marketing company to get your business to the top of Google search. Studies have consistently shown that users are more likely to click on the first, then second, then third website before the click through rate drops off dramatically. So the top of search engines is valuable real
How to Get Sub-Links in Google Read More »
Have you ever wondered when your job is going to be automated? Artificial intelligence has taken over many different tasks in society, from serving food to creating cars to driving. Automation has taken over sales. It has taken over advertising. It has taken over food shopping. There are even those that are trying to create
Automated Content Writing Software: Is AI Coming to Content? Read More »
With the constant emergence of new technology, the venture capitalist industry is booming. Many of these firms are researching and analyzing all of the different startups that are available to finance, hoping to find the next great opportunity. Yet no investment company can do it all on their own. Many venture capitalist firms are looking
Examples of Venture Capitalist Consulting Content and Blog Post Ideas Read More »
As mortgage interest rates remain low and more and more people seek out housing, the demand for home buyers has made the mortgage industry even more profitable. But mortgage companies are often faced with a challenge: When interest rates, loan types, and more are set by third party factors outside of their control, how do
Examples of Mortgage Content and Blog Post Ideas Read More »
As the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has the potential for massive growth over the next several years. But while more and more consumers are aware they need solar, far fewer have any understanding
Examples of Solar Content and Blog Post Ideas Read More »
Most companies prioritize new customers. Getting a new customer costs more than it does to retain an old customer. That is why many sales teams and sales researches have long argued that businesses need to change their mindset and understand that you get most of your sales from loyal customers. It’s something argued so frequently
Get Every New Customer You Can Read More »
There are many people that are aware of the value of content writing and marketing. Even in the field of dentistry, dentists and their staff often attend trainings where they encourage each office to write blog posts, create new service pages, and more, all in an effort to generate more patient leads. The idea of
Examples of Dentistry Content and Blog Post Ideas Read More »
Almost everyone knows the importance of having a website. Most people now get their information about your company and services through your website, and – even if they find your business through offline means – they may still visit your website to get a feel of your business online before they even think of reaching
Examples of Physical Therapy Content and Blog Post Ideas Read More »
How do you measure how successful your app or website is? If you’re like most businesses, you could be paying attention to the wrong number. That number is hits (or visits, or downloads, or whatever you choose). Which website is more successful? One website gets 10,000 visits and sells 5 products. One website gets 100
Hits vs. Conversions Read More »
I don’t live in a small town. Although Folsom is a suburb of Sacramento and has “only” 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios were local, Folsom based businesses, we could still be a successful marketing company and we would feel secure about
What Do You Do if “Local” is Too Small? Read More »
A website with search engine optimized (SEO) content may not seem like a priority for a funeral home. Sure, a website is necessary for almost every business out there today, but how much do potential clients really need from a funeral home website other than a location and contact information? The answer is actually more
Content Marketing for Funeral Homes Read More »
Car rental services can be difficult to market because of the relative similarities they share with competitors. The main difference lies mostly in pricing and availability. A good website can make the difference between you and competing car rental services, especially if you both have similar pricing and vehicle availability. Many businesses now recognize the
Car Rental Marketing Read More »
Building a brand is especially crucial in the hospitality industry, where guests have the option of staying at any number of hotels or AirBnBs. Getting the word out about your advantages over the competition is more important than ever, and the best way to do that is with a website that has informative, well-written content.
Hospitality Industry Marketing Read More »
Word of mouth and ads in local publications are the primary outreach strategies of most hair salons, and for good reason. The loyalty most clients have to their hair stylist or salon can be strong. But what about those who aren’t reached by these more traditional ways of getting the word out, most notably those
Content Marketing for Hair Salons Read More »
SEO is always changing. It is up to businesses of all sizes to keep up with these latest trends. If you haven’t updated your website’s content style and strategy in the last few years, then you’re not reaching all the people that you could be. Pillar content writing is the most up-to-date way that Great
Pillar Content Writing from Great Leap Studios – An Introduction Read More »
Despite the fact that nearly everyone still needs lawn care services either at their home or place of business, it can be more of a challenge than ever these days to market your lawn care services so that they can find you. More and more people are starting up small service businesses, giving you competition
Lawn Care Marketing Read More »
The medical field is competitive, no matter where your business is located are or what services you provide. Even in the smallest of towns, you’re tasked with making sure that the locals trust you over any other dentists in your nearby area. Word of mouth is one of the best ways for dentists to find
Dental Practice Marketing Read More »
There are a lot of optometry practices out there. It’s not always easy for the average person to determine which optometrist is best for them and what each optometrist has to offer. It is up to your website to show them that they need to choose you. Optometrists often find that it is difficult to
Content Writing for Optometrists Read More »
You probably already know how important having a website is to building your daycare business. Most parents do lots of research before they contact you about helping care for their child, and it’s much easier and faster to do that research online. But it’s not enough anymore to just have bare bones information about your
The Importance of Blogging for Daycare Company Websites Read More »
