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2 Changes Google Has Made to SERPs
2 Changes Google Has Made to SERPs 150 150 Great Leap Studios

Earlier this month, it was discovered that Google had made two changes to their search engine results pages (SERPs). Naturally, a lot of excitement, panic, and confusion followed. The truth is that the changes are relatively minor, but you should still take a moment to read this post so you fully understand them. You Can Now Create Longer Titles and Descriptions Google is now allowing title tags that are between 70 and 71 characters, up…

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Hits Won’t Help: How One Little Change Can Improve Conversions Dramatically
Hits Won’t Help: How One Little Change Can Improve Conversions Dramatically 150 150 Great Leap Studios

Not long ago, I was asked by a landscaping company to run their entire online marketing campaign. Now, if you’ve ever worked with me before, you know that I am a huge advocate for content writing. Even though I work with Adwords, Social Media, etc., I will push content writing each and every time, because it has consistently had the most success for my clients and it’s the method that has been recommended most by…

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