When you perform a web search, the first results you often see are those of well known companies and large corporations. But when the combination of pay per click ads and top ranking websites are all large companies, it can lead you to wonder if your smaller business has a chance of standing out online […]
Can Small Business Websites Compete with Large Companies? Read More »
With 2021 only a few weeks away, and after what was a rough year for economic growth, many businesses are laying out their annual plan, and trying to determine the best way to improve their revenue growth in the upcoming year. Marketing is going to be especially important. The challenges of 2020 mean that you’re
Planning a 2021 Marketing Budget for Your Business Read More »
Car rental services can be difficult to market because of the relative similarities they share with competitors. The main difference lies mostly in pricing and availability. A good website can make the difference between you and competing car rental services, especially if you both have similar pricing and vehicle availability. Many businesses now recognize the
Building a brand is especially crucial in the hospitality industry, where guests have the option of staying at any number of hotels or AirBnBs. Getting the word out about your advantages over the competition is more important than ever, and the best way to do that is with a website that has informative, well-written content.
Word of mouth and ads in local publications are the primary outreach strategies of most hair salons, and for good reason. The loyalty most clients have to their hair stylist or salon can be strong. But what about those who aren’t reached by these more traditional ways of getting the word out, most notably those
There are a lot of optometry practices out there. It’s not always easy for the average person to determine which optometrist is best for them and what each optometrist has to offer. It is up to your website to show them that they need to choose you. Optometrists often find that it is difficult to
Ed. Note: Not long ago I happened upon a few amazing posts by Ron Stauffer, an Internet Marketer with a knack for research. Even though I do not normally use guest posts on our website, his writing showed an outstanding understanding of the field, so I reached out to him on Twitter and asked him
Website Visitor Behavior: Mobile vs. Desktop – By Ron Stauffer Read More »
The purpose of starting a business is to succeed. Not everyone needs to be rich, but everyone is at least trying to sustain some degree of success. There is no benefit to starting a company that doesn’t have some chance of surviving – at best, you barely get by and fail in a few years.
Since the dawn of time, Great Leap Studios has been promoting the importance of unique content as a way of building a website that competes in the online marketing world. But often it’s hard to show businesses that have never use content marketing in the past how easy it is and how valuable it is
An Upcoming Research Project by Great Leap Studios Read More »
The 2012 holiday season is here! That means that everyone that started marketing their website in 2011 is seeing their hard work pay off. Content marketing has a “fast” component. Every time a new page is added to your website, it has the potential to be listed in a few days to a few weeks,
Market for the 2013 Holiday Season During the 2012 Holiday Season Read More »
Amazon shows up first for almost every product search. Not occasionally — almost always. The company has built a search and purchasing infrastructure so dominant that some analysts have argued it poses a long-term threat to Google’s advertising model, simply because more product searches now start on Amazon than anywhere else. For an ecommerce business
The other day, when I was having a conversation with a long time client about the performance of his site in local search, he said something that made me think. I was trying to tell him that by optimizing your ranking for Google Maps and other local search engines, he was putting himself way ahead
