Competition

When you perform a web search, the first results you often see are those of well known companies and large corporations. But when the combination of pay per click ads and top ranking websites are all large companies, it can lead you to wonder if your smaller business has a chance of standing out online when it comes to SEO and digital marketing. Getting your business to rank ahead of larger corporations is a challenge.…

With 2021 only a few weeks away, and after what was a rough year for economic growth, many businesses are laying out their annual plan, and trying to determine the best way to improve their revenue growth in the upcoming year. Marketing is going to be especially important. The challenges of 2020 mean that you’re both competing for limited business, AND there is opportunity to even take advantage of the slower economy of last year…

Car rental services can be difficult to market because of the relative similarities they share with competitors. The main difference lies mostly in pricing and availability. A good website can make the difference between you and competing car rental services, especially if you both have similar pricing and vehicle availability. Many businesses now recognize the necessity of having a website so that customers can learn more about them. More than traditional forms of advertising, like…

There are a lot of optometry practices out there. It’s not always easy for the average person to determine which optometrist is best for them and what each optometrist has to offer. It is up to your website to show them that they need to choose you. Optometrists often find that it is difficult to build a reputation or stand out in a community. But with the right strategies, it can also be an opportunity.…