When you perform a web search, the first results you often see are those of well known companies and large corporations. But when the combination of pay per click ads and top ranking websites are all large companies, it can lead you to wonder if your smaller business has a chance of standing out online when it comes to SEO and digital marketing. Getting your business to rank ahead of larger corporations is a challenge.…
read moreWith 2021 only a few weeks away, and after what was a rough year for economic growth, many businesses are laying out their annual plan, and trying to determine the best way to improve their revenue growth in the upcoming year. Marketing is going to be especially important. The challenges of 2020 mean that you’re both competing for limited business, AND there is opportunity to even take advantage of the slower economy of last year…
read moreCar rental services can be difficult to market because of the relative similarities they share with competitors. The main difference lies mostly in pricing and availability. A good website can make the difference between you and competing car rental services, especially if you both have similar pricing and vehicle availability. Many businesses now recognize the necessity of having a website so that customers can learn more about them. More than traditional forms of advertising, like…
read moreBuilding a brand is especially crucial in the hospitality industry, where guests have the option of staying at any number of hotels or AirBnBs. Getting the word out about your advantages over the competition is more important than ever, and the best way to do that is with a website that has informative, well-written content. Types of Online Content and How They Boost SEO When people are going out of town, the easiest way of…
read moreWord of mouth and ads in local publications are the primary outreach strategies of most hair salons, and for good reason. The loyalty most clients have to their hair stylist or salon can be strong. But what about those who aren’t reached by these more traditional ways of getting the word out, most notably those who have just moved to the area, those that may not like their current stylist, those that may not notice…
read moreThere are a lot of optometry practices out there. It’s not always easy for the average person to determine which optometrist is best for them and what each optometrist has to offer. It is up to your website to show them that they need to choose you. Optometrists often find that it is difficult to build a reputation or stand out in a community. But with the right strategies, it can also be an opportunity.…
read moreEd. Note: Not long ago I happened upon a few amazing posts by Ron Stauffer, an Internet Marketer with a knack for research. Even though I do not normally use guest posts on our website, his writing showed an outstanding understanding of the field, so I reached out to him on Twitter and asked him if he wanted to make a short post for our website. He decided to go above and beyond, and I’m…
read moreSmall, local businesses may not need as much marketing to succeed as larger, national companies. More is always better, because it expands your reach and keeps you safe from your competition, but when you have a small investment budget, all you may need is the bare minimum in order to compete in your industry. But what is the bare minimum? At Great Leap Studios, we consider the bare minimum to be: A visually attractive website…
read moreThe purpose of starting a business is to succeed. Not everyone needs to be rich, but everyone is at least trying to sustain some degree of success. There is no benefit to starting a company that doesn’t have some chance of surviving – at best, you barely get by and fail in a few years. At worst, you end up worse than when you started. Not long ago I found myself at a new restaurant…
read moreSince the dawn of time, Great Leap Studios has been promoting the importance of unique content as a way of building a website that competes in the online marketing world. But often it’s hard to show businesses that have never use content marketing in the past how easy it is and how valuable it is to create a website with valuable, informative content. So sometime in the next few days when I can take a…
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