Copywriting

Long-form content has some significant benefits over other types of content or even shorter posts. At anywhere from 1,000 to 10,000 words or more, it provides in-depth content for search engines to parse, other websites to link back to, and your potential customers to get answers to all their questions. Adding long-form content to your website can be a great way to improve your SEO and build your brand. But the standard of quality still…

We often talk about how quality and quantity are equally important when it comes to content on your website. Generally, we also say that there is no “right” word count for your content as long as you are regularly adding new content to your site. For the most part, this is true. Shorter posts and pages are still valuable. But long-form content – written content that is between 1,000 and 10,000 words – does offer…

Have you ever wondered when your job is going to be automated? Artificial intelligence has taken over many different tasks in society, from serving food to creating cars to driving. Automation has taken over sales. It has taken over advertising. It has taken over food shopping. There are even those that are trying to create programs to replace writing. Will Artificial Intelligence Take Over Writing? Recently I was in a long discussion with a friend…

The Client: Great Leap Studios was contacted by a locksmith company. The company was a franchisee, part of a national locksmith franchise that gave each company their own website, complete with copy and pasted content. The duplicate content did not show up in search, and owner was looking for a partner that could help them rewrite the content in an SEO friendly way. Due to our experience with locksmith content writing, they elected to use…