Long-form content has some significant benefits over other types of content or even shorter posts. At anywhere from 1,000 to 10,000 words or more, it provides in-depth content for search engines to parse, other websites to link back to, and your potential customers to get answers to all their questions. Adding long-form content to your website can be a great way to improve your SEO and build your brand. But the standard of quality still…
read moreWe often talk about how quality and quantity are equally important when it comes to content on your website. Generally, we also say that there is no “right” word count for your content as long as you are regularly adding new content to your site. For the most part, this is true. Shorter posts and pages are still valuable. But long-form content – written content that is between 1,000 and 10,000 words – does offer…
read moreWhen you own a landscaping business, you likely advertise to clients in multiple ways. Maybe you place ads, brand your vehicles, and encourage satisfied customers to recommend you to others. But the best form of marketing is online marketing, and the best way to make sure that your website gets noticed is using content writing to boost your SEO. Unlike paying for temporary ad space or depending on clients to spread the word, content marketing…
read moreHaving a website is a must in 2021. But a website alone is not enough to be found. When a customer has a plumbing emergency or even needs a less urgent fix, they are likely to perform an internet search for a plumber near them, and choose one of the first few plumbers they see. If you have a website, but it is not one of the top results, you will not get their business.…
read moreProperty owners typically don’t think about their roofs until they have a problem. When that problem arises, they need to find an experienced and knowledgeable roofing contractor fast, making the internet a popular place to begin their search since it provides immediate results. A quick search will turn up some top results for contractors in their area. If one of those top results isn’t you, you might be missing out on customers. Getting your roofing…
read moreHave you ever wondered when your job is going to be automated? Artificial intelligence has taken over many different tasks in society, from serving food to creating cars to driving. Automation has taken over sales. It has taken over advertising. It has taken over food shopping. There are even those that are trying to create programs to replace writing. Will Artificial Intelligence Take Over Writing? Recently I was in a long discussion with a friend…
read moreAs mortgage interest rates remain low and more and more people seek out housing, the demand for home buyers has made the mortgage industry even more profitable. But mortgage companies are often faced with a challenge: When interest rates, loan types, and more are set by third party factors outside of their control, how do you prove to consumers that you are the right choice for a loan compared to a competing company with the…
read moreAs the world warms, people are becoming increasingly more environmentally-friendly and conscientious with regards to their energy decision making. That is good news for the solar industry, which has the potential for massive growth over the next several years. But while more and more consumers are aware they need solar, far fewer have any understanding of solar companies. That is why online marketing for solar power is so important. You want to make sure that…
read moreSEO is always changing. It is up to businesses of all sizes to keep up with these latest trends. If you haven’t updated your website’s content style and strategy in the last few years, then you’re not reaching all the people that you could be. Pillar content writing is the most up-to-date way that Great Leap Studios has found of improving your website content so that more people will see it, and it represents the…
read moreThe Client: Great Leap Studios was contacted by a locksmith company. The company was a franchisee, part of a national locksmith franchise that gave each company their own website, complete with copy and pasted content. The duplicate content did not show up in search, and owner was looking for a partner that could help them rewrite the content in an SEO friendly way. Due to our experience with locksmith content writing, they elected to use…
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