Local Search

When COVID started in 2020, you likely got onto your small business website and dutifully added information about your COVID-19 practices and how you are keeping your customers safe. Now, almost two years later, the changing recommendations and realities for handling COVID as a small business mean that first information you provided is likely out of date. This circumstance is true for far more than just COVID. Information on your services, business information, answers to…

The majority of people today turn to the internet when they have a question. If your website has a small business, you want to provide all the answers your customers might need about your services or products in an easy to find place on your site. The best location for that is an FAQ. An FAQ page or section has a two-fold purpose. It improves customer experience on your website and improves your visibility in…

In my travels, I meet a lot of small business owners that invest very little into marketing. It’s not that they’re against marketing necessarily – it’s that the core of their business uses some other approach, such as word-of-mouth. Recently I had this conversation with a mortgage broker. His business is growing, and he’s been able to help it grow by genuinely offering some of the lowest interest rates and best service. While many organizations…

I don’t live in a small town. Although Folsom is a suburb of Sacramento and has “only” 100k people, there is still a fairly thriving business community. If our only clients here at Great Leap Studios were local, Folsom based businesses, we could still be a successful marketing company and we would feel secure about the future. But there are other cities not far from here that don’t have the same size business community. Shingle…

It was not long ago that location pages were one of the most valuable, most easily forgotten parts of SEO. It was something that we prioritized here at Great Leap Studios, because it helped overcome one of the most common problems with Google search optimization: location relevance. We’re in Folsom. Folsom is a 5 minute drive from El Dorado Hills, Rancho Cordova, and Granite Bay. It is a 10 minute drive from Fair Oaks and…