Lead Generation

Get Every New Customer You Can

Most companies prioritize new customers. Getting a new customer costs more than it does to retain an old customer. That is why many sales teams and sales researches have long argued that businesses need to change their mindset and understand that you get most of your sales from loyal customers. It’s something argued so frequently …

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INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, …

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