Lead Generation

How to Convert Website Traffic into Customers
How to Convert Website Traffic into Customers 150 150 Great Leap Studios

It’s one thing to get site visitors. We all want millions of people visiting our websites. But site visits are, in many ways, not the right way to judge whether or not a site is successful. If visitors click on your site, view your content, and leave, then those visitors did not matter. Every website has a goal. Online presence is important, but using that to bring in new leads for your business makes a…

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Get Every New Customer You Can
Get Every New Customer You Can 150 150 Great Leap Studios

Most companies prioritize new customers. Getting a new customer costs more than it does to retain an old customer. That is why many sales teams and sales researches have long argued that businesses need to change their mindset and understand that you get most of your sales from loyal customers. It’s something argued so frequently that businesses are now diverting more and more resources to current customers, looking to maintain their business, upsell, and more.…

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One Little Mistake that Costs Businesses Billions Every Year
One Little Mistake that Costs Businesses Billions Every Year 150 150 Great Leap Studios

There is a mistake so grievous and yet so simple that it costs businesses of all sizes billions of dollars per year. In advertising budget. In lost sales. In lost customers. No one is immune to the problem – I’ve seen Fortune 500 corporations fall victim to this as often if not more so than mom and pop operations with three employees. And it’s almost always the exact same. Fortunately, it takes only a few…

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Benefits and Weaknesses of Rental Websites
Benefits and Weaknesses of Rental Websites 150 150 Great Leap Studios

In the past, most small businesses paid someone to create their own website, occasionally investing in content writing and marketing to try to help it rank well in search engines. These companies were unfortunately starting from a place of little knowledge in the online marketing industry, so often these websites were fairly barren, rarely received hits, and almost never converted. They were simply there as a placeholder, in the event someone searched directly for the…

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eBook Creation: How it Helps Your Business
eBook Creation: How it Helps Your Business 150 150 Great Leap Studios

One of the services we offer here at Great Leap Studios is eBook development. Essentially, these are books that are usually 1/5th to 1/3rd the length of a traditional paperback on a topic related to your company. Most people are aware of eBooks, since they’ve gained considerable popularity in recent years. But generally eBooks are thought to fall into one of two categories: Kindle Style eBooks – These are “professional” eBooks that are available to…

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5 Ways to Generate Business Leads With Your Website
5 Ways to Generate Business Leads With Your Website 150 150 Great Leap Studios

Business websites are a tool to draw attention to your company. They’re a method of starting relationships, they’re the face of your business, and perhaps most importantly they’re your best way to attract leads. More people search for products and services online than anywhere else, so it’s up to your business to try to improve the way your website attracts and processes leads in a way that will help your company in the short and…

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INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective
INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective 150 150 Great Leap Studios

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, all without paying anyone any commissions. The idea that companies cannot afford content marketing is simply not true, and the…

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Benefits of Passive Content
Benefits of Passive Content 150 150 Great Leap Studios

Last week, we discussed a type of content writing known as “Active Content.” Active content is content that has some type of call to action. Often when readers visit your site for information, they read what they need and then close the page and move on. Adding a call to action gives them a mental reason to stay on the page and a “next step” so that they don’t immediately bounce to some other site.…

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The Magical Properties of Free Content
The Magical Properties of Free Content 150 150 Great Leap Studios

I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do you do that? By giving them free stuff. Online, free stuff is synonymous with free content – a report distributed…

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