Great Leap Studios works with small to medium size businesses in a variety of fields. But many of our clients work in pest control, because we have years of experience helping pest control businesses succeed. We offer full service marketing for pest control, including content, website design, SEO, and related services. But one area that we can really help your business thrive is through social media. About Our Pest Control Social Media Services – Facebook,…
read moreThis is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business. Facebook is the site many think of when it comes to social media. This is because it has more users than the U.S. has people and it is one of the first social…
read moreSocial media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile and interact with customers without needing to shell out hundreds or thousands of dollars of a marketing budget. Instead, the cost…
read moreGreat Leap Studios works with a lot of small businesses, startups, and sole proprietorships on their content writing and online marketing needs. Many of these companies have small marketing budgets, and often we get into a discussion about whether or not it is worth investing in social media. Often, the answer is no. On a very limited budget for a very small business, social media is simply not that likely to provide the payoff that…
read moreEvery business, large or small, should consider at least one active social media profile. Whether it’s Facebook, Twitter, or both, an active social network profile has several advantages: It shows your company is active. It establishes trust. It allows a platform to you and others to interact as needed. Customers and clients can contact you with questions, they can review your business to see if they believe in you and your services, they can follow…
read more“Nobody follows me on social media anyway.” That is a common excuse that many businesses make for ignoring their social media accounts. Whether it’s Twitter, LinkedIn, Facebook, or something else, many businesses skip social media altogether, and simply let their accounts sit there inactive for months on end. Leaving your social media accounts “dead,” however, is a mistake. Social Media and Branding Social media is overrated. The amount of money and time that some small…
read moreIt is rare that something manages to “shake up” the search engine world. But Facebook’s “Instant Articles” has a chance to do just that. For those with a very large social following, Facebook is making it possible to not only post content directly on the Facebook platform, but to also allow publishers to profit from that content by giving them a large portion of their advertising revenue. This has the potential to change the way…
read moreAre you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while they see results, the ROI is less than stellar. In both cases, it’s easy to be disappointed when you spend…
read moreIf you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising in a Facebook Post and focus on the ones that understand the value formula for driving engagement and interest from…
read moreA few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or Macbook. But it took until now for them to oust the king of all brands – the world’s most popular soda, Coca Cola. There’s a…
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