Great Leap Studios works with small to medium size businesses in a variety of fields. But many of our clients work in pest control, because we have years of experience helping pest control businesses succeed. We offer full service marketing for pest control, including content, website design, SEO, and related services. But one area that […]
Pest Control Social Media Posts and Management from Great Leap Studios Read More »
This is the first in our series about using social media platforms to boost your online marketing. We’re discussing the pros and cons of the most popular social media sites to help you determine which are the best fit for your business. Facebook is the site many think of when it comes to social media.
The Best Social Media Platforms for Your Business: Facebook Read More »
Social media became a marketing tool a little over a decade ago, and isn’t about to go away. Used correctly, it offers many advantages to both large companies and small local businesses. Much of it is free to use with the exception of paid ads, giving your company a place to establish a profile and
The Best Social Media Platforms for Businesses: Let’s Get Started Read More »
Great Leap Studios works with a lot of small businesses, startups, and sole proprietorships on their content writing and online marketing needs. Many of these companies have small marketing budgets, and often we get into a discussion about whether or not it is worth investing in social media. Often, the answer is no. On a
Every business, large or small, should consider at least one active social media profile. Whether it’s Facebook, Twitter, or both, an active social network profile has several advantages: It shows your company is active. It establishes trust. It allows a platform to you and others to interact as needed. Customers and clients can contact you
Facebook Marketing and Management in Sacramento, Folsom, Roseville, and More – $199 Read More »
“Nobody follows me on social media anyway.” That is a common excuse that many businesses make for ignoring their social media accounts. Whether it’s Twitter, LinkedIn, Facebook, or something else, many businesses skip social media altogether, and simply let their accounts sit there inactive for months on end. Leaving your social media accounts “dead,” however,
It is rare that something manages to “shake up” the search engine world. But Facebook’s “Instant Articles” has a chance to do just that. For those with a very large social following, Facebook is making it possible to not only post content directly on the Facebook platform, but to also allow publishers to profit from
“Instant Article” Content Writing for Facebook from Great Leap Studios Read More »
Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while
Three Free Marketing Ideas to Drive Traffic to Your Site Read More »
If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising
What’s the Most Effective Type of Facebook Post? Read More »
A few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or Macbook. But it took until
Once you’ve developed a strong social media following, your next step is engagement. There are three ways that people can engage your social media account: They can “like” or “favorite” something. They can comment on a post or respond to you. They can share your post or retweet you for their own followers. That latter
Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out
No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic Read More »
In July we took on two new accounts, both of which had Facebook Pages with less than 20 likes. One of our first tasks, I told both clients was that we needed to grow those numbers to at least 100 likes, largely because the full scope of tools provided by Facebook – from promoted posts
What’s the Fastest Way to Get 100 Likes on a Facebook Page? Read More »
Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder why
The 10 Minute Solution to Managing Your Company’s Facebook Page Read More »
Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate
You’re (probably) Spending Too Much Time On Facebook Read More »
Google+ isn’t the most popular social media engine around. But it is one of the most important for two reasons: Google still rewards people that use Google+ in a way that improves search engine rankings. Google plus is unlikely to become obsolete, so starting your account now puts you on a better path in case
Pinterest mania is sweeping the nation. One might even call in “Pinsanity” although that would be a lame joke, so don’t. You can call it “Jeremy Pin.” Then it’s a meta joke. By the time you read this it may not even make sense anymore. See, there was this basketball player named Jeremy Lin. He
Pinterest Marketing: Can You Cash in On This Trend? Read More »
Social media has become such a popular buzzword that hipsters have already abandoned it twice and are now using it ironically. While we have our disagreements about the usefulness of social media in today’s SEO and online marketing world, there is something to be said about how social media helps companies get noticed. And social
This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any
One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same
It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly. Keep in mind that these are not 100%
For a long time we couldn’t figure out how useful social media would end up being. Sure, a lot of people use it, but in terms of a business, could it be more useful than the phone book which has long been the currency of cold lead generation in most niches? It took the better
