2012

1 Billion for Gangnam Style – This Author’s Pointless Quest to Be the 1 Billionth View

SCROLL DOWN TO THE END FOR AN EXCITING UPDATE Today I embark on a soon to be short lived, mathematically and realistically impossible journey to become the one billionth view of Psy’s Gangnam style YouTube video. As of today, I am number 971,518,818. Only 28,481,182 to go before Gangnam style reaches an unheard of billionth …

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INFOGRAPHIC: Putting Your Sales Expenditures into a Content Marketing Perspective

We threw together this quick infographic with a couple of terrible font choices (long story) to give you a fun visual way to understand how easy it is to fund a content marketing campaign. By shrinking your sales staff by just one individual, you can fund enough content to last you 3 to 10 years, …

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What to Do With Wasted Content

When you write a lot of content in advance, you occasionally find yourself with extra content. This is content that you may have decided not to use, or may simply not have a place for on your website. Wasted content can be frustrating, because you invested in this content and now it doesn’t appear to …

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Benefits of Active Content

Google rewards websites that have a significant amount of content. The more content the better (provided it is of a high quality), and it’s implied that simply creating the content should position your website in such a way that your hits increase and your sales/conversions increase with it. But many content marketers have found that …

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Donate to Wikipedia

Wikipedia is fundraising again, and it’s time that everyone that uses Wikipedia donates. As a writer, Wikipedia is a frenemy. On the one hand, Wikipedia can make it harder to move forward with your content. For us here at Great Leap Studios, the benefits of the latter outweigh the former, and that’s why we’re encouraging …

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Clear Out Your Budget – Get Started on 2013 Today

Soon it will be December. What would become Great Leap Studios started in a living room by two people passionate about writing. December was traditionally a month off – not because either writer decided to take the holidays off, but because most non-retail companies consider December a dead time for marketing. It’s cold, marketing budgets …

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Optimizing Content for Conversion – Turning Visitors Into Revenue

This post was written by Leslie Van Zee of Vantage Local – experts in local online display advertising. For correspondence or questions about online display, visit www.vantagelocal.com or followed on Twitter at @VantageLocal. Adobe’s 2012 Digital Marketing Optimization Survey revealed that online marketers tend to invest heavily to attract a web-based audience, yet they don’t …

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