Podcast

Podcast Episode 8: Branding and Ad Retargeting
Podcast Episode 8: Branding and Ad Retargeting 150 150 Great Leap Studios

When it comes to promoting a business online, building a website, and generating traffic, there are quite literally hundreds of things you can do. But sometimes you find synergy between a handful of things and they work together perfectly. This week, on the GLS Content Marketing Podcast we talk about two such synergistic pairings – content marketing and the concept of digital branding and ad retargeting. Our conversation this week focuses a lot on the…

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Episode 7: Testimonials and Reviews as Content
Episode 7: Testimonials and Reviews as Content 150 150 Great Leap Studios

One of the best forms of content any company can generate, add to their website, or solicit is a testimonial. In terms of raw value, a single testimonial is worth a thousand articles and yet so few companies have a good system in place to followup with recent or current clients to get those testimonials. This week on the GLS Content Marketing Podcast, Anthony and Micah talk about how to get good testimonials, ensure your…

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Podcast Episode 6 – What to Write About?
Podcast Episode 6 – What to Write About? 150 150 Great Leap Studios

The Great Leap Studios Content Marketing Podcast is back. This time around, we talk about a lot, but mostly we talk about how to get the very best ideas on the screen for your blog posts, content pages, FAQs, Facebook posts, etc. Every week we get questions from clients and prospects about how to generate new ideas for blog posts constantly. In episode 6 we break out all the big guns and describe how we…

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Podcast Episode 5 – Top 5 Content Marketing Myths
Podcast Episode 5 – Top 5 Content Marketing Myths 150 150 Great Leap Studios

There are a lot of myths out there about content marketing. Seriously, some of these are ridiculous. If you’ve ever been to a forum or blog about SEO or marketing in general, people will toss around all sorts of myths about things like duplicate content, content volume, the length and formatting of that content and more. While it generally always comes back to one thing – quality – there are a few tricks you can…

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Podcast Episode 4 – Lots and Lots of Content
Podcast Episode 4 – Lots and Lots of Content 150 150 Great Leap Studios

A few months ago, I came across a blog post by a marketer on a site I can’t quite remember, but he had a brilliant idea that had really paid off for his company. Content blitzing. He and his staff wrote 100 blog posts in one month and published them at a rate of 3-4 per day. The result was a huge boost in traffic to his site, a surge of interest in his products,…

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Podcast Episode 3 – Fire Your Sales Staff
Podcast Episode 3 – Fire Your Sales Staff 150 150 Great Leap Studios

  The Internet has changed a lot about the actual cost of doing business for companies that have websites generating large percentages of their revenue. So it’s only natural to wonder – when you can automate and replace certain positions to reduce expenses? While it’s probably not best to file your entire sales staff any time soon, there are very real benefits to be had from cutting back on your overall sales budget and investing…

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GLS Content Marketing Podcast Episode 2 – Anatomy of an SEO Article
GLS Content Marketing Podcast Episode 2 – Anatomy of an SEO Article 150 150 Great Leap Studios

You know I’m not one to break promises… But podcasting apparently requires a lot of steps and technology and other stuff that I’m learning how to use on the fly, so it took a little longer than the 1 week I originally promised to get this one up. The first one was a load off my back – mostly because we had been talking about it for 9 months and finally got around to doing…

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Introducing the Great Leap Studios Content Marketing Podcast
Introducing the Great Leap Studios Content Marketing Podcast 150 150 Great Leap Studios

About 8 months ago, Micah had a great idea: Let’s create a podcast. We spent months plotting and planning and trying to come up with the best podcast we possibly could. The end result was a whole lot of waiting and no recording. So last week we said “let’s do it” and finally recorded Episode 1 of what will almost certainly become a recurring podcast featuring us – Micah Abraham and Anthony Chatfield – talking…

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