If someone enters your business name into a Google (or another popular search engine), what comes up? Ideally, the answer is your website, your existing social media profiles, and review sites, hopefully with a majority of positive reviews. But if you’ve recently received some negative publicity – maybe a news article or a website giving […]
Reputation Management Methods to Improve Your Search Engine Results Read More »
Reputation management might sound like a service celebrities pay for, or something corporations do after a scandal. But in today’s internet driven world, every company, even – if not especially – small, local businesses benefit from reputation management. Reputation management involves monitoring what people are saying about your business online – in reviews, on social
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An effective job posting is a form of marketing. You are essentially marketing your business, where the customer is the applicant you’re hoping will apply. You need to give an accurate representation of the job, build interest, and get your posting in front of your target demographic. Like any marketing, however, there are challenges and
Finding the Right Candidates with Engaging Job Advertisements Read More »
With the spread of Coronavirus worldwide, most businesses have changed the way they operate to keep themselves and customers safe. Local ordinances and recommendations by health agencies have completely altered the way businesses are run. Masks, gloves, sanitizer, and social distancing are now expected by customers, and in some cases they are required by law.Â
Marketing Your Covid-19 Practices Read More »
For a small business and/or restaurant, there is no better or worse way to get customers than Yelp. Yelp dominates search engines. The star system it uses shows up directly next to your website in search results. It is, by far, one of the most important websites on the internet to make or break your
How to Get Better Yelp Reviews Read More »
There is one area where I have long slacked off – at least until relatively recently. I rarely, if ever asked clients for reviews. I’d do amazing work to be sure, but I never bothered asking anyone for a testimonial or a quick review on Google or LinkedIn. In fact, I would often be happy
The Secret to Getting Honest Positive Reviews for Your Business Online Read More »
Most marketing firms focus on things like lead generation, brand recognition and conversions. These are all very good numbers. If your branding or content marketing partner is boosting your numbers in any of these categories, they’re earning their fees. But one of area of the business that is frequently overlooked is retention. How do you
Advice to Business Owners Whose Clients Don’t Return – From a Business Owner Read More »
Brand development is an important part of every company. Studies have shown that consumers are far more likely to work purchase products and services from those that are known and familiar, so the more exposure you can get for your company/brand, the more likely these individuals will use your product or service. It’s the reason
Brand Development Tips: Content Marketing and SEO Read More »
Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself – or your company – shines through. It’s the reason that social media is considered a big part of any new business. Social media
BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging! Read More »
Chief Vick: Trying to do a performance review here, Mr. Spencer. I thank you not to bother us. Shawn Spencer: Seems like a strange thing to thank me for, but you’re welcome of course. Normally on this blog I show you many of the benefits of Content Marketing, and why you should strongly consider our
3 Things You Can Do Without Us Read More »
