Reputation

Reputation Management Methods to Improve Your Search Engine Results

If someone enters your business name into a Google (or another popular search engine), what comes up? Ideally, the answer is your website, your existing social media profiles, and review sites, hopefully with a majority of positive reviews. But if you’ve recently received some negative publicity – maybe a news article or a website giving …

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Why Businesses Need Reputation Management

Reputation management might sound like a service celebrities pay for, or something corporations do after a scandal. But in today’s internet driven world, every company, even – if not especially – small, local businesses benefit from reputation management. Reputation management involves monitoring what people are saying about your business online – in reviews, on social …

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Finding the Right Candidates with Engaging Job Advertisements

An effective job posting is a form of marketing. You are essentially marketing your business, where the customer is the applicant you’re hoping will apply. You need to give an accurate representation of the job, build interest, and get your posting in front of your target demographic. Like any marketing, however, there are challenges and …

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Marketing Your Covid-19 Practices

With the spread of Coronavirus worldwide, most businesses have changed the way they operate to keep themselves and customers safe. Local ordinances and recommendations by health agencies have completely altered the way businesses are run. Masks, gloves, sanitizer, and social distancing are now expected by customers, and in some cases they are required by law.  …

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Advice to Business Owners Whose Clients Don’t Return – From a Business Owner

Most marketing firms focus on things like lead generation, brand recognition and conversions. These are all very good numbers. If your branding or content marketing partner is boosting your numbers in any of these categories, they’re earning their fees. But one of area of the business that is frequently overlooked is retention. How do you …

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BREAKING NEWS: Clark Kent Quits Daily Planet. Also, Superman Takes Up Blogging!

Sometimes there is value in cleverness. Even if you run a business not usually associated with showing its personality, there can be a usefulness in making sure that something about yourself – or your company – shines through. It’s the reason that social media is considered a big part of any new business. Social media …

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