Search Engines

Differences Between Ranking in Google and Bing

Differences Between Ranking in Google and Bing 150 150 Great Leap Studios

When marketers talk about SEO, their focus is almost always on Google’s search engine. There is a good reason for this. Google accounts for more than 85% of all online web searches, while Bing comes in around 7%, meaning that the majority of your customers will be reaching your site via Google. But 7% of Bing searchers is still significant and considering the different demographic that uses Bing, many of your potential customers might come…

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How to Make Google More Likely to Index Pages on Your Website

How to Make Google More Likely to Index Pages on Your Website 150 150 Great Leap Studios

When someone searches for something on Google, the search engine looks through its index of sites and webpages to determine which will have the best answers to the users’ query. Those sites are returned in the search results. Google creates this index by crawling all of the pages available on the internet. The Google crawler looks at the content and its meaning, and decides how it fits into the index. But not every page gets…

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What Is FAQ Schema Markup and Why You Should Be Using It

What Is FAQ Schema Markup and Why You Should Be Using It 150 150 Great Leap Studios

In recent Google searches, you may have noticed new information popping up underneath different websites. A list of events, customer reviews, FAQs, and other items now show on the search results page. These features are possible with schema markup, a type of website content that lets businesses customize what shows in their listing on a search results page. With a little technical knowledge, schema markup is easy to implement and a great way to boost…

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How to Get Sub-Links in Google

How to Get Sub-Links in Google 150 150 Great Leap Studios

It is the goal of every online marketing company to get your business to the top of Google search. Studies have consistently shown that users are more likely to click on the first, then second, then third website before the click through rate drops off dramatically. So the top of search engines is valuable real estate, and the more space you can fill, the better your results will be. That’s why the absolute best position…

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How Some Websites Drop in Google Before They Get Better

How Some Websites Drop in Google Before They Get Better 150 150 Great Leap Studios

The primary goal of content writing is to improve the website’s rank in search engines. While there are other benefits, such as improving conversions, building trust, etc., content writing’s main goal is to help a website raise its status in Google search for specific, targeted keywords. To do that, it has to appeal to the Google ranking algorithm. But the Google algorithm has two goals: Determine which websites to rank higher for specific key terms.…

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What Are Google’s Vulnerabilities?

What Are Google’s Vulnerabilities? 150 150 Great Leap Studios

Google is by far the dominant search engine. It has gotten to the point where Bing is actually paying people to use their search engine (note: if five of you sign up with that link, I get a free Starbucks gift card!) and other search engines, like Yahoo, are basically obsolete. So Google pretty much runs the online world, which is why most of the SEO decisions we make are based on Google’s algorithm. We…

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What Google is Doing Wrong

What Google is Doing Wrong 150 150 Great Leap Studios

Google has long been “the name” in online marketing. It is the search engine referenced by nearly every SEO company and the baseline that people use to find out how well their marketing efforts are working. Google’s claim to fame is an algorithm that does a fantastic job removing spam and providing users with “answers” to their questions. For example, if you wanted a content marketing company in Folsom, you would search for “Content Marketing…

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Long Term Thinking: Companies that Invest Now Have Massive ROI

Long Term Thinking: Companies that Invest Now Have Massive ROI 150 150 Great Leap Studios

Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it anything at all. For those businesses, the idea of spending one, two, or even $5,000 on a website that may not perform right away seems like an incredible ways of…

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Google Hummingbird and Authority Content

Google Hummingbird and Authority Content 150 150 Great Leap Studios

Google has always had one mission: to link people to answers to their search queries. The recent Google Hummingbird update – the biggest overhaul of the Google algorithm in possibly a decade – is simply another step to making sure that people are provided with information that answers their questions. One of the types of articles that we’ve pushed for here at Great Leap Studios is the idea of the “authority article.” Authority articles are…

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Google Hummingbird Update: Infographic

Google Hummingbird Update: Infographic 150 150 Great Leap Studios

Google Hummingbird may not have received much press outside of the marketing world, but it’s believed that the Hummingbird update may have been the single most important update Google has made since its algorithm was first released. It’s a change designed specifically to assist websites that offer real, valuable content. We’re pleased to share that all of our clients either stayed in the same spot or improved after Hummingbird, but we know that other websites…

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