Viral Marketing

Three Free Marketing Ideas to Drive Traffic to Your Site
Three Free Marketing Ideas to Drive Traffic to Your Site 150 150 Great Leap Studios

Are you trying to get more traffic to your website? Are the strategies you’ve been trying too expensive or too ineffective? It’s a common problem we see. Small businesses will get online, start a website and then wait for traffic with no results. Others will immediately pour money into AdWords or Facebook Ads and while they see results, the ROI is less than stellar. In both cases, it’s easy to be disappointed when you spend…

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3 Completely Acceptable SEO Tricks That Work – Sort Of
3 Completely Acceptable SEO Tricks That Work – Sort Of 150 150 Great Leap Studios

Website hits are not the only part of improving a business. In fact, those hits become much less important if your website is not converting, and while there are some companies that do anything they can to get hits, the reality is that success is based on quality of hits and conversions, not any overall number. It’s better to get 10 hits a day of quality visitors than 10,000 hits from people unrelated to your…

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3 Thoughts on Image Searches and Marketing
3 Thoughts on Image Searches and Marketing 150 150 Great Leap Studios

Recently we’ve been working within our own analytics data and talking to businesses about how they use visitor information, and it’s come to our attention that images and image searches have become a place of serious misunderstanding in the online marketing and content marketing world. Below are three different thoughts on images and marketing. Ignore Image Search Data There is some value to image searches, as we discussed in a previous article. But most image…

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What Makes an Article Viral?
What Makes an Article Viral? 150 150 Great Leap Studios

The term “viral” is thrown around often in online marketing circles as the goal of most media and content. Yet the reality is that few people know what going viral really means. Generally, “going viral” means one of two things: The article gains rapid popularity in a short amount of time. The article gets a lot of hits in general. The former is the origin of the term, but the latter is what most people…

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How to Make a Viral Video in 5 Easy Steps
How to Make a Viral Video in 5 Easy Steps 150 150 Great Leap Studios

Viral videos are all the rage these days. Companies around the world are looking to create the next popular YouTube video that will take the world by storm and earn their company instant wealth. To that end, we present our five step process to creating the web’s next major viral video. Step 1: Come Up with a Ridiculous Idea – No one cares about your company. They want to see albino ferrets playing “Hold On”…

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How Does An Article Go Viral?
How Does An Article Go Viral? 150 150 Great Leap Studios

For those new to the Internet: Welcome to the Internet! There is a lot of gross stuff on here so choose your Google Image Search keywords carefully. You may also have heard of a term known as “viral,” which refers to a piece of media (videos, articles, images, etc.) gaining popularity to the point that it becomes self-sustaining, as people share it via social networking sites and email it to anyone and everyone they know.…

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The Magical Properties of Free Content
The Magical Properties of Free Content 150 150 Great Leap Studios

I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do you do that? By giving them free stuff. Online, free stuff is synonymous with free content – a report distributed…

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Hitting the Right Tone on Your Facebook Page
Hitting the Right Tone on Your Facebook Page 150 150 Great Leap Studios

One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same people happen to be business owners or entrepreneurs and create their professional profiles, they struggle with the transition to a…

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Three Things Every Web Video Needs to Succeed
Three Things Every Web Video Needs to Succeed 150 150 Great Leap Studios

It’s no secret – the Internet is loaded with people trying to make a buck, and they all seem to have a video camera these days. So, if you’re interested in getting the most out of your own video masterpieces, they’d better do these three things correctly. Keep in mind that these are not 100% universal. I’ve used them for a lot of videos and sometimes they just don’t work the way they were intended.…

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