Blogging

Examples of Physical Therapy Content and Blog Post Ideas
Examples of Physical Therapy Content and Blog Post Ideas 150 150 Great Leap Studios

Almost everyone knows the importance of having a website. Most people now get their information about your company and services through your website, and – even if they find your business through offline means – they may still visit your website to get a feel of your business online before they even think of reaching out to you. Most physical therapists have at least a basic website. But it is often important to do more.…

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Content Marketing for Funeral Homes
Content Marketing for Funeral Homes 150 150 Great Leap Studios

A website with search engine optimized (SEO) content may not seem like a priority for a funeral home. Sure, a website is necessary for almost every business out there today, but how much do potential clients really need from a funeral home website other than a location and contact information? The answer is actually more involved than you may think. The funeral process is not something many people are comfortable with considering until they have…

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The Importance of Blogging for Daycare Company Websites
The Importance of Blogging for Daycare Company Websites 150 150 Great Leap Studios

You probably already know how important having a website is to building your daycare business. Most parents do lots of research before they contact you about helping care for their child, and it’s much easier and faster to do that research online. But it’s not enough anymore to just have bare bones information about your company on your website. Parents need to know more than just your name, location, and contact information. They need to…

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Early Case Study on Orange County Invisalign Marketing
Early Case Study on Orange County Invisalign Marketing 150 150 Great Leap Studios

The other day I received an email from a client. This client had a website about Invisalign in Orange County, focused solely on the OC – not the cities within Orange County, but the term “Orange County” themselves. They had created a website that was built around this keyword, with multiple pages and helpful tips designed to attract local searches. The site had been up for a year, yet when they searched Google for “Orange…

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Four Tips for Consistently Coming Up With Great Blog Post Ideas
Four Tips for Consistently Coming Up With Great Blog Post Ideas 150 150 Great Leap Studios

Content marketing has helped both companies and individuals to increase their visibility, generate website traffic and boost their sales. Many have done this by creating a blog but it can be difficult to generate new ideas every day. If you have troubles coming up with evergreen concepts here are four tips to find great blogging ideas. Write a Blog Post Based on Audience Questions Your visitors leave questions or comments on your blogs, especially if…

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Real Estate Blogging: It’s Not As Much As It Sounds
Real Estate Blogging: It’s Not As Much As It Sounds 150 150 Great Leap Studios

Today I had an excellent talk with several of the leading real estate agents in Sacramento. We were discussing the idea of blogging, and how important it is for the modern day business. There were about 14 people in attendance, and they all agreed that the benefits of blogging, including SEO, building trust, etc., were critical to their success. When we started talking about costs, most agreed that blogging is not nearly as expensive as…

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Folsom Blog Writing | Blog Management Services in Folsom/Sacramento
Folsom Blog Writing | Blog Management Services in Folsom/Sacramento 150 150 Great Leap Studios

There are many different components to an online marketing campaign. There is the development of main site pages – pages that are specifically relevant to potential customers – as well as social media postings, guest postings, and more. But in many ways, online marketing is defined by blog writing. Blogs give businesses the opportunity to increase their overall content, target search keywords, build trust with the reader, and more. It’s a place where people can…

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Resurrect Your Dead Blog Today with Great Leap Studios
Resurrect Your Dead Blog Today with Great Leap Studios 150 150 Great Leap Studios

In online marketing, any blog is better than no blog. Every single page you add to your site helps it grow, and every one adds keywords that give you the potential to get visitors. But when it comes to the visitor experience, a dead blog is worse than no blog.  There are millions of small businesses right now that depend on their websites to get business, but haven’t updated their blog in 6 months or…

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Dead Blogs: Less Conversions
Dead Blogs: Less Conversions 150 150 Great Leap Studios

Content is an important SEO tool. But one of the reasons that we encourage content marketing is because content is more than simply SEO. Content increases conversions. Content builds trust with readers. Content shows expertise. Content can help you relate to their specific needs. These are all benefits that you do not get with a bare bones website. It’s one thing to try to get more people to your site, but unless you can turn…

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3 Fields That Need a Blog (But Usually Do Not Have One)
3 Fields That Need a Blog (But Usually Do Not Have One) 150 150 Great Leap Studios

Most companies look at blogs solely as SEO tools, designed to increase hits and, in theory, bring in more business. But the truth is that even if search engines did not exist, a blog would still be important. Blogs are there to give websites more depth for the visitor, so that the customer sees that your website is not some bare bones site with little value. They also build trust with the reader, which encourages…

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