PR

The A-Zs of Folsom – Things to Do in Folsom, CA
The A-Zs of Folsom – Things to Do in Folsom, CA 150 150 Great Leap Studios

Note: Great Leap Studios is a Folsom based online marketing company, specializing in content writing, social media management, SEO, web design, and more. We serve local, national, and international clients, but our focus is on helping the Folsom and Greater Sacramento community grow. If you are in need of online marketing help, fill out the form to the right and we will respond as soon as we can.  I love Folsom. I moved Great Leap…

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Developing the Best Real Estate Website Outline for SEO
Developing the Best Real Estate Website Outline for SEO 150 150 Great Leap Studios

Yesterday afternoon I was given the opportunity to speak to the Sacramento Realtor Association’s Folsom Tour. It was a group of about 40 to 60 real estate agents, and before they went out to tour some of the homes in Folsom that have been put on the market, I spoke with them about the benefits of blogging and the importance of marketing a website. One of the issues I noticed was that very few real…

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What is a Value Proposition?
What is a Value Proposition? 150 150 Great Leap Studios

Online writing often involves a lot of terminology that can be confusing for those that are not used to marketing their company or product. One of those terms is “value proposition.” A value proposition in the world of marketing is a business’s answer to the question “Why us?” It is the way you present your product or service’s desirability in terms of your prospective audience’s needs, and in comparison to other businesses. Individualized value propositions…

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Colin Kaepernick’s “Beats” Ad Plays in Seattle: A Lesson in “What?”
Colin Kaepernick’s “Beats” Ad Plays in Seattle: A Lesson in “What?” 150 150 Great Leap Studios

I spent the weekend in Seattle, and it was incredible. I was lucky enough to get tickets to to the Seahawk/Saints playoff game, and by the end of the night I was drained, lost my voice, and satisfied after a rocky but fulfilling home win. The next morning it was time to watch the 49er/Panther’s game, since its victor would eventually play the Seahawks in the NFC Championship game. Even though the Seahawks were headed…

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Three Tips for Getting Featured on a Top Podcast or Radio Show
Three Tips for Getting Featured on a Top Podcast or Radio Show 150 150 Great Leap Studios

Podcasting can be an extremely effective way to build your brand and show your authority in your niche but it is also a time consuming and costly endeavor. You have to buy equipment and software, set a time to record weekly, and then edit and upload the podcast, not to mention the marketing. If you decide it’s right for you, you stand to benefit immensely, but it’s a big investment. On the flip side, if…

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10 Best Podcasts for Small Business Owners
10 Best Podcasts for Small Business Owners 150 150 Great Leap Studios

In May, Micah and I started a podcast about content marketing – the Great Leap Studios Content Marketing Podcast (we are a clever pair, aren’t we). But before producing our own podcast episodes we were both actively listeners of numerous other podcasts from top marketers, business owners and tech-savvy speakers in the field. Here are 10 of my personal favorite podcasts – resources I feel every small business owner can learn from when developing new…

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What Is Your Brand Really Worth?
What Is Your Brand Really Worth? 150 150 Great Leap Studios

A few days ago, Apple officially passed Coca Cola to become the world’s most valuable “brand”. The Apple brand has always been synonymous with a certain level of style, of panache, of consumer driven fervor that gets people to stand in line for three days for the next iPhone or Macbook. But it took until now for them to oust the king of all brands – the world’s most popular soda, Coca Cola. There’s a…

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Offline QA: Puerto Vallarta Tourism and Online Marketing
Offline QA: Puerto Vallarta Tourism and Online Marketing 150 150 Great Leap Studios

This past week I have been privileged to spend a week in Puerto Vallarta, Mexico. It has been an incredible experience. During my travels, I met someone that helped invent the internet (literally, in like the 1960s), a fire chief from New York during 9/11, and several other nice people while touring what is a pretty amazing location with a lot to do and a lot to eat. Anyway, while in Puerto Vallarta I was…

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How to Avoid a Costly, $300 Mistake When Writing Your Online Press Releases
How to Avoid a Costly, $300 Mistake When Writing Your Online Press Releases 150 150 Great Leap Studios

A client of ours recently wrote asking for a press release to promote an eBook we developed about six months ago. The eBook was done, she had her ducks in a row and she was ready to push out a press release to get some coverage. But she wanted it overnight. Now we can accommodate these requests 99 times out of 100. In fact, writing her press release overnight was not only possible; I did…

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How to Get a Guest Post on a Major Industry Site
How to Get a Guest Post on a Major Industry Site 150 150 Great Leap Studios

Anthony Writing this Blog Post Three months ago a close friend of mine asked me for a favor. He needed to get more traffic to his company’s website. They couldn’t afford to hire anyone so he was asking as a friend, just for a bit of friendly advice. “What one thing can we do that will have the biggest impact?” he asked me. There’s no easy answer to a question like that. Inbound marketing is…

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