What if I told you that the SEO box on your WordPress site was a lie, and that all of those “Meta:” tags are simply a waste of time? It’s been a common practice in the SEO world to enter meta tags. Business owners often request them when they’re posting content themselves, and SEO companies …
Meta Descriptions Are Useless for SEO (Sort Of) Read More »
For those that follow the Great Leap Studios Twitter account, you’ll note that I have long been a fan of the Seattle Mariners. I follow them somewhat religiously, research the advanced statistics on players like Kyle Seager and Dustin Ackley, monitor the team’s front office and more on a regular basis. Even after baseball is …
It’s the goal of every business to reach potential customers. You can have the best products or the best services or the best employees or the best location, but if you’re not attracting customers to your business, your business will fail. Large companies have millions of dollars to dedicate to marketing, and they have the …
Small Business Marketing – The Thought Process of Your Customers Read More »
In early September, Google implemented their biggest algorithm overhaul in more than 10 years with Hummingbird and no one knew about it for nearly 30 days. Why? What was so subtle about Hummingbird that we couldn’t even tell it was happening? Unlike Panda and Penguin which acted as corrections to existing algorithm data, Hummingbird was …
Do Keywords Matter in a Post Hummingbird World? Read More »
We started work with a new client in July who had been getting about 80% of his traffic from paid sources like Google AdWords for more than two years. They were doing well – their site had grown substantially and they were pulling a solid profit month after month – but it cost them a …
The Five Step Plan to Ditch Paid Traffic for Organic Read More »
When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for – those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage of …
Five Things I Look for When Evaluating a Client’s Website Read More »
Last month, Google released a completely revamped algorithm, replacing the existing one for the first time in more than 10 years. That’s a big deal. Even Panda and Penguin, which affected millions of sites, were revisions not complete overhauls. So this new release – dubbed Hummingbird by Google – is huge. But it’s not quite …
What is Google Hummingbird and How Does it Affect You? Read More »
Google’s algorithm is a secret, and while we know some of the marketing you can do to improve your search engine rank, not every factor is well understood. For example, we think we know that Google tends to value its own products and use them in rankings – for example, there is some evidence that …
Can Google Adwords Affect SEO and Search Engine Placement? Read More »
Great Leap Studios is a New York branding company and content writing firm. Even though most of our clients come from other places in the world, we also work with local New York businesses to ensure that they’re able to compete in what has become an intensely competitive environment. Perhaps the most fascinating thing about …
New York Branding: How Different Are the Boroughs? Read More »
Search engines regularly update their algorithms to answer search queries. Most of the time this helps legitimate businesses. Sometimes it doesn’t. There is a growing movement of marketers that believe Google is trying to make sure businesses need more content and more marketing to compete – more than they can afford – so that they …
The Death of SEO: Introduction to Content Writing in a Post Search Engine World Read More »
