How Much Do You Spend on Sales Staff?
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Great Leap Studios
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Cold calling is a terrible use of resources. Maybe not a “Terrible” use of resources, but it is a pretty bad use of resources. The theory is that all it takes is one sale to make cold calling worth it, but that theory completely ignores the basic tenants of return on investment. I spent a few years of my life working for an enterprise software company. The company sold its product for as much as…
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