conversions

Complementing Your Content Marketing with Adwords and Social Media
Complementing Your Content Marketing with Adwords and Social Media 150 150 Great Leap Studios

Content is the key to success in online marketing, and one that Google itself has indicated is crucial to your long term website success. But it is important to recognize that content is also slow, especially for new websites. Google is hesitant to reward websites that add lots of content right away, because it wants to verify that you’re not spam, that the content is yours, etc. So what can you do in the interim?…

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Three Things Every Website Visitor NEEDS to See Before Contacting You
Three Things Every Website Visitor NEEDS to See Before Contacting You 150 150 Great Leap Studios

What exactly does it take to trigger someone’s desire to contact you? This is one of the first questions I ask myself when we take on a new client. What one thing can I do that will convince a homeowner with a leaky faucet or a business owner in need of a new accountant to pick up the phone or fill out that form? It’s different for every website, so I tend to spend a…

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When The First Page of Google Is Not Enough
When The First Page of Google Is Not Enough 150 150 Great Leap Studios

Ask any company what they want from their content marketing or SEO strategy, and they’ll tell you that their goal is to be on the first page of Google, ideally the first one or two listed in the Google search algorithm. It’s an obvious goal – the further you’re listed from the front page, the less likely you’re attracting hits. Few people click forward to the second or third pages these days, and if you’re…

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When to Split Test
When to Split Test 150 150 Great Leap Studios

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of writing and reaching an audience. But there’s a science to SEO as well. By testing two (or more) distinct pieces…

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