engagement

What’s the Most Effective Type of Facebook Post?
What’s the Most Effective Type of Facebook Post? 150 150 Great Leap Studios

If you’ve seen a typical Facebook Page for a brand or company you know that most posts are pretty generic. They’re either observations of upcoming holidays, events or sales, or they’re links to blog posts or new pages on their website. Let’s ignore for a moment the Pages that break the unwritten rules of advertising in a Facebook Post and focus on the ones that understand the value formula for driving engagement and interest from…

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What Does “Engagement” Mean?
What Does “Engagement” Mean? 150 150 Great Leap Studios

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is Engagement? Engagement is any time someone reading a blog post on your website, a post on…

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What To Write About on a Company Blog
What To Write About on a Company Blog 150 150 Great Leap Studios

Photo by Maria Reyes-McDavis One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is not the same as running a successful company blog, and as millions of corporations, LLCs, entrepreneurs and freelancers discover every year, the latter is never a sure…

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