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Capitalizing on a New Niche without Overspending
Capitalizing on a New Niche without Overspending 150 150 Great Leap Studios

Every now and then a client will approach me asking for a killer product idea or a marketing plan that will allow them to capitalize on a new product, niche, or field that just cropped up. Especially when it comes to technology and information product marketing, new fields are potential gold mines if you act fast enough to corner the market. There are a few problems with this strategy, however. First, if it’s not immediately…

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No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic
No More Endless Facebook Posts – Yet You Can Drive Twice the Traffic 150 150 Great Leap Studios

Facebook is something of a seesaw when it comes to marketing value. At first it was a pointless endeavor for businesses, then it was the next coming of the Internet. Then it was a cash-sink and then again, the source of the best ROI online. It’s hard to know exactly what you can get out of Facebook, and the constant back and forth nature of the marketing community doesn’t help. Far too many business owners,…

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The 10 Minute Solution to Managing Your Company’s Facebook Page
The 10 Minute Solution to Managing Your Company’s Facebook Page 150 150 Great Leap Studios

Tell me if this sound familiar: Someone told you that Facebook was a MUST for a small business owner. So you created a Page, added a few images, invited all of your friends and employees, and linked to it from your site. Now your Facebook Page just sits there collecting dust and you wonder why you spent all that time on it. Or worse, you continue to spend time on it and get no results.…

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You’re (probably) Spending Too Much Time On Facebook
You’re (probably) Spending Too Much Time On Facebook 150 150 Great Leap Studios

Over the course of the last two years, it’s become increasingly apparent that social media is not a passing fad. In some capacity or another, it will be apart of most online marketing campaigns. The biggest stumbling block for many companies is that, while you need things like Facebook Pages and Twitter Profiles, they operate very differently for different businesses in different niches. It’s easy to waste time and money on those profiles that could…

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Thoughts on the Purpose of Social Media
Thoughts on the Purpose of Social Media 150 150 Great Leap Studios

This wasn’t actually the post I had planned for today. I had a nice post about finding Elance providers outlined and drafted up, but last night I had an interesting conversation with a client about their social media campaign and wanted to share a few thoughts I had. The Back Story Without getting into any personal or technical details, the client in question has been developing a software application for some time that will provide…

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Hitting the Right Tone on Your Facebook Page
Hitting the Right Tone on Your Facebook Page 150 150 Great Leap Studios

One of the hardest things for any small business hitting the Internet for the first time is social media. Most people have been on Facebook or Twitter personally. They post photos of their vacations, make comments on recent events, and sometimes tell a few gaudy jokes about their friends and family. So, when those same people happen to be business owners or entrepreneurs and create their professional profiles, they struggle with the transition to a…

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The Five Essential Social Media Profiles
The Five Essential Social Media Profiles 150 150 Great Leap Studios

For a long time we couldn’t figure out how useful social media would end up being. Sure, a lot of people use it, but in terms of a business, could it be more useful than the phone book which has long been the currency of cold lead generation in most niches? It took the better part of five years to work it out, but these days, there isn’t a question. With 500 million users on…

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