Google Search Engine Algorithm

3 Expected Changes in the Google and Bing Search Engine Algorithms
3 Expected Changes in the Google and Bing Search Engine Algorithms 150 150 Great Leap Studios

Search engine algorithms are always getting refined in order to create an ideal search environment. The better a search engine does at matching people to their search queries, the more likely they’re going to be used. If another search engine comes along that challenges Google and Bing in terms of matching people with ideal search results, then both of those search engines will quickly lose their market shares. No company is infallible. With that in…

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Addressing the Google Conspiracy: Google Favoring Its Own Products Won’t Last
Addressing the Google Conspiracy: Google Favoring Its Own Products Won’t Last 150 150 Great Leap Studios

Recently I’ve written several guest posts on this conspiracy theory that many SEO strategists have about the way Google has been updating its search results. It is widely believed that Google’s search engine updates are designed specifically for two purposes: To force more people to use their products. To force more people to use Google Adwords. There are two beliefs, but people promote them both in tandem. The first is that many of the updates…

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