These Five Common Branding Mistakes Cost Businesses Millions Every Year
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Online branding strategies are not that different from offline strategies. Where businesses buy billboards and radio spots offline, they pay for Facebook Ads and podcast placements online. The difference, however, is that online we have so much more freedom of choice. We can pinpoint demographics, streamline our messages, and generate razor focused messaging that goes only to those who will respond to it. It’s not direct marketing because we’re not trying to make the sale.…
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