Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look for experts to help them with their online marketing needs, and the new marketer does whatever it is they do to help your business …
Google has long been “the name” in online marketing. It is the search engine referenced by nearly every SEO company and the baseline that people use to find out how well their marketing efforts are working. Google’s claim to fame is an algorithm that does a fantastic job removing spam and providing users with “answers” …
I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in …
Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers – especially online – is to get people to your website. There are two methods of marketing a website: Inbound …
What is the Difference Between Inbound and Outbound Marketing? Read More »
