Inbound Marketing

Inbound Marketing: Content Marketing, Renamed
Inbound Marketing: Content Marketing, Renamed 150 150 Great Leap Studios

Every year it seems as though the terminology for online marketing changes. It was SEO, then SEM, then content marketing, and now inbound marketing. Every time the terminology changes, businesses look for experts to help them with their online marketing needs, and the new marketer does whatever it is they do to help your business grow. What’s interesting though is that, in reality, the terminology still refers to the same thing – helping your website…

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What Google is Doing Wrong
What Google is Doing Wrong 150 150 Great Leap Studios

Google has long been “the name” in online marketing. It is the search engine referenced by nearly every SEO company and the baseline that people use to find out how well their marketing efforts are working. Google’s claim to fame is an algorithm that does a fantastic job removing spam and providing users with “answers” to their questions. For example, if you wanted a content marketing company in Folsom, you would search for “Content Marketing…

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What Does “Engagement” Mean?
What Does “Engagement” Mean? 150 150 Great Leap Studios

I use this word a lot and I realized this morning while on a call with a client that I don’t always fully describe what it means. So in this post I wanted to take a minute and tell you exactly what I mean when I talk about “engagement” as a metric of success in content marketing. What is Engagement? Engagement is any time someone reading a blog post on your website, a post on…

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What is the Difference Between Inbound and Outbound Marketing?
What is the Difference Between Inbound and Outbound Marketing? 150 150 Great Leap Studios

Every company and website wants visitors. They want someone to come and purchase a product or service because they need customers to generate some type of revenue, and the only way to get those customers – especially online – is to get people to your website. There are two methods of marketing a website: Inbound Marketing Outbound Marketing While these terms may be unfamiliar, you’re absolutely familiar with the meaning. Outbound marketing refers to old…

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