relationship building

Advice to Business Owners Whose Clients Don’t Return – From a Business Owner
Advice to Business Owners Whose Clients Don’t Return – From a Business Owner 150 150 Great Leap Studios

Most marketing firms focus on things like lead generation, brand recognition and conversions. These are all very good numbers. If your branding or content marketing partner is boosting your numbers in any of these categories, they’re earning their fees. But one of area of the business that is frequently overlooked is retention. How do you keep the clients you already have for LONGER, increasing their value. Inarguably, this is MUCH easier than going out and…

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What To Write About on a Company Blog
What To Write About on a Company Blog 150 150 Great Leap Studios

Photo by Maria Reyes-McDavis One of the most effective ways to generate interest in your company, connect with prospects and build an audience that legitimately trusts you to provide useful, authority information in your niche is to start a company blog. But simply starting a company blog is not the same as running a successful company blog, and as millions of corporations, LLCs, entrepreneurs and freelancers discover every year, the latter is never a sure…

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