Companies invest a lot of money into advertising. From newspaper ads to TV ads to billboards and more, countless thousands are spent trying to get your name out there. But how much are you spending on your website? We live in a very different world than it was 15 years ago. Now, very few potential clients simply call a number they see on a bench ad. They do their research, and they do that research…
read moreOnline marketing changes constantly. In fact, the only constant since the advent of Google has been the need for quality website content. But because online marketing changes, so too do the options for businesses looking to market online. Ideally, you want to invest in content, and make sure that you’ve developed a large website with ample keywords and information. That’s currently the best way to market online, and the one that is most effective for…
read moreIn the past, most small businesses paid someone to create their own website, occasionally investing in content writing and marketing to try to help it rank well in search engines. These companies were unfortunately starting from a place of little knowledge in the online marketing industry, so often these websites were fairly barren, rarely received hits, and almost never converted. They were simply there as a placeholder, in the event someone searched directly for the…
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