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Long Term Thinking: Companies that Invest Now Have Massive ROI
Long Term Thinking: Companies that Invest Now Have Massive ROI 150 150 Great Leap Studios

Online marketing can, at times, seem expensive for a small business. While big businesses spend hundreds of thousands of dollars on temporary advertising every day (that would be better invested in online marketing), small businesses usually invest in very little marketing, if they invest it anything at all. For those businesses, the idea of spending one, two, or even $5,000 on a website that may not perform right away seems like an incredible ways of…

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Colin Kaepernick’s “Beats” Ad Plays in Seattle: A Lesson in “What?”
Colin Kaepernick’s “Beats” Ad Plays in Seattle: A Lesson in “What?” 150 150 Great Leap Studios

I spent the weekend in Seattle, and it was incredible. I was lucky enough to get tickets to to the Seahawk/Saints playoff game, and by the end of the night I was drained, lost my voice, and satisfied after a rocky but fulfilling home win. The next morning it was time to watch the 49er/Panther’s game, since its victor would eventually play the Seahawks in the NFC Championship game. Even though the Seahawks were headed…

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What Kind of Free Content Generates the Most Leads?
What Kind of Free Content Generates the Most Leads? 150 150 Great Leap Studios

This post is not about how valuable content is for your business. I feel I’ve made that point pretty consistently the last couple of years, here, here, here, and here just for starters. Instead I want to address the second most common question I get – what type of content is the BEST when it comes to generating new leads? Even if you’re 100% on board with branding through inbound marketing and content creation, you’re…

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When to Split Test
When to Split Test 150 150 Great Leap Studios

Copywriting is, in many ways, an art form. The goal is to weave words together in a way that attracts visitors, keeps them on the page, and leads them towards purchasing your products. You need to be a skilled wordsmith that understands how to grab the reader’s attention – one that understands the art of writing and reaching an audience. But there’s a science to SEO as well. By testing two (or more) distinct pieces…

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