topic development

Pick a Topic, Any Topic, I Won’t Look

Pick a Topic, Any Topic, I Won’t Look 150 150 Great Leap Studios

As a copywriter, one of the most common concerns I hear from prospective clients is whether I have enough experience with a product or industry to write about it. Most businesses believe that you need to work in the field to understand the field, and you need to understand the field to write about it. The reality is that rarely do we need to know anything about a topic in order to write a quality…

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