traffic generation

Five Things I Look for When Evaluating a Client’s Website
Five Things I Look for When Evaluating a Client’s Website 150 150 Great Leap Studios

When evaluating a client’s site for the first time, there are a few things I’ve trained myself to look for – those high return actions that can have the biggest impact in the shortest amount of time and with the smallest investment. Here are five of those things and how we can take advantage of them quickly to get results for your site. Unique Content – Step one is to ensure that the site has…

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How to Avoid a Costly, $300 Mistake When Writing Your Online Press Releases
How to Avoid a Costly, $300 Mistake When Writing Your Online Press Releases 150 150 Great Leap Studios

A client of ours recently wrote asking for a press release to promote an eBook we developed about six months ago. The eBook was done, she had her ducks in a row and she was ready to push out a press release to get some coverage. But she wanted it overnight. Now we can accommodate these requests 99 times out of 100. In fact, writing her press release overnight was not only possible; I did…

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The Five Pieces of a First Time AdWords Campaign
The Five Pieces of a First Time AdWords Campaign 150 150 Great Leap Studios

Google AdWords is not an easy service to get used to. I’ve only used it sparingly in the last few years and only a handful of campaigns have become successes. However, despite the rising cost of ads, the risk of budget issues, and the millions of competitors out there, none of my campaigns has ever lost money – but it took time to get to that point, and for a small business or start-up just…

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The Magical Properties of Free Content
The Magical Properties of Free Content 150 150 Great Leap Studios

I’m very big on free content. As David Meerman Scott points out in his book “The New Rules of PR and Marketing”, good marketing is not done by telling people why to buy your products – it’s done by convincing your readers that you really care if they are able to solve problems. How do you do that? By giving them free stuff. Online, free stuff is synonymous with free content – a report distributed…

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