Types of Content

Benefits of Passive Content

Benefits of Passive Content 150 150 Great Leap Studios

Last week, we discussed a type of content writing known as “Active Content.” Active content is content that has some type of call to action. Often when readers visit your site for information, they read what they need and then close the page and move on. Adding a call to action gives them a mental reason to stay on the page and a “next step” so that they don’t immediately bounce to some other site.…

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