What is a Value Proposition?
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Great Leap Studios
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Online writing often involves a lot of terminology that can be confusing for those that are not used to marketing their company or product. One of those terms is “value proposition.” A value proposition in the world of marketing is a business’s answer to the question “Why us?” It is the way you present your product or service’s desirability in terms of your prospective audience’s needs, and in comparison to other businesses. Individualized value propositions…
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